The Influence of Peer Reviews on Source Credibility and Purchase Intention

Nowak, Kristine L.; McGloin, Rory

doi:10.3390/soc4040689

Cited by 13 publications

(9 citation statements)

References 40 publications

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“…Thus, findings agree with those of Jazi (2003) who made the link between trust in point of sale and product perceived quality. Our results on the mediating role of trust in signal issuers (brands and certification labels) in the relationship between the credibility of these signals and purchase intention agree with the results of Nowak & McGloin (2014) in a superficial manner, because the relationship between the two studies is much more accentuated in the meaning and significance of the variables than in the objective of the studies.…”

Section: Discussionsupporting

confidence: 86%

“…Very few researchers have explicitly linked trust with brand / label credibility, perceived quality or intention to buy. Trust is considered by some researchers to be a consequence of credibility and a determinant of the intention to buy, especially in situations of risk (Dierks & Hanf 2006;Nowak & McGloin 2014). Indeed, Rittenhofer & Povlsen (2015) stated that, in management research, "trust" and "credibility" are applied either synonymously or causally when credibility is perceived as the source of trust -and trust as a direct function of credibility.…”

Section: Theoretical Underpinningmentioning

confidence: 99%

“…Among other things, they find that trust has a positive influence on intention to buy food products in situations of uncertainty. Nowak & McGloin (2014) examined the effect of product reviews and their various images and texts (considered signals in their study) on perceived credibility, source reliability and purchase intention.They find that sources associated with images perceived to be more credible were more reliable, and that, more credible images reinforced intention to purchase. In addition, the perception of the text's credibility had a positive influence on perceived trust in the source.…”

Section: Theoretical Underpinningmentioning

confidence: 99%

“…Moreover, to our knowledge, the role of trust in food system actors who issue these two types of quality signals (brands and certification labels), in this relationship has not yet been explicitly studied, although trust is considered by some researchers to be a consequence of credibility and a determinant of intention to buy, especially in situations of risk (Dierks & Hanf 2006;Nowak & McGloin 2014).…”

Section: Introductionmentioning

confidence: 99%

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Relationship between Quality Signals’ Credibility, Trust in Food System Actors, Perceived Quality and Intention to Buy

2020

BJMS

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This paper investigates the relationship between brands/certification labels credibility, trust in food system actors, perceived quality and intention to buy food products. The sample, consists of a total of 317 rice consumers who purchase rice from modern retail outlets in cities of Saint-Louis, Thiès and Dakar. Data are collected through questionnaire and analyze through descriptive statistics, Pearson correlation coefficient, and an approach based on Ordinary Least Squares Regression and the Bootstrap Method. Brands and certification labels, considered here as two types of quality signals, are seperately studied. Findings indicate that brands/certification labels credibility has a direct and positive influence on intention to buy food products that have these types of quality signals. In addition, this relationship is mediated, both seperately and together, by trust in food system actors who issue these types of quality signals and perceived quality of these food products. A significant difference is found in the comparison to reveal the more powerful mediating variable in terms of mediation effect. The overall model for each type of quality signal is significant.

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Section: Discussionsupporting

confidence: 86%

Section: Theoretical Underpinningmentioning

confidence: 99%

Section: Theoretical Underpinningmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Relationship between Quality Signals’ Credibility, Trust in Food System Actors, Perceived Quality and Intention to Buy

2020

BJMS

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“…WOM is an informal way of person-to-person communication regarding a brand, a product, service, or their providers [5]. WOM has significant influence on a consumer's purchase decision [6,7] and is a powerful information resource that helps shape consumers' attitude toward a product or service (Katz & Paul, 1996). …”

mentioning

confidence: 99%

Negativity Bias Effect in Helpfulness Perception of Word-of-Mouths: the Influence of Concreteness and Emotion

Wang

Chou

Chen

et al. 2015

Communications in Computer and Information Science

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Abstract. Word-of-mouth (WOM) is a powerful information resource for consumers to judge a product or service. WOM has persuasive power when audiences regard it as helpful. There is a psychological phenomenon, called the negativity bias, in which negative WOMs are usually regarded as more helpful than positive ones. However, not all previous studies supported the existence of negativity bias. This paper examines the negativity bias effect of WOM and explores the moderating effect of length and emotional content on the helpfulness perception of WOM. This study adopted experimental designs of 2 (positive/negative WOMs) X 2 (long/short WOMs) X 2 (WOMs with strong emotion/weak emotion) of 139 subjects. The empirical survey results reveal that length and emotional content of WOMs are influential factors for helpfulness perception of WOMs. Moreover, both length content and emotional content of WOMs also moderate the negativity bias effect of helpfulness perception. The negativity bias effect appears when WOMs are concrete and emotional. Keywords: Word-of-Mouths · Negativity bias effect · Product review IntroductionDuring the purchase decision-making process, the customers search for information about products/services. The information can be provided by the firms (advertising) as well as by other consumers (Word-of-mouths, WOMs). Literatures advocate that WOM is more persuasive than traditional advertising [1][2][3]. People tend to accept the recommendations when the message is from WOMs of unbiased authority, and reject the advertising claim when they believe the message is a sales tool rather than information and guidance [4]. WOM is an informal way of person-to-person communication regarding a brand, a product, service, or their providers [5]. WOM has significant influence on a consumer's purchase decision [6,7] and is a powerful information resource that helps shape consumers' attitude toward a product or service (Katz & Paul, 1996).

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Experimenting Emotion-Based Book Recommender Systems with Social Data

Luţan,

Bădică

2024

Lecture Notes in Business Information Processing

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The Influence of Peer Reviews on Source Credibility and Purchase Intention

Cited by 13 publications

References 40 publications

Relationship between Quality Signals’ Credibility, Trust in Food System Actors, Perceived Quality and Intention to Buy

Relationship between Quality Signals’ Credibility, Trust in Food System Actors, Perceived Quality and Intention to Buy

Negativity Bias Effect in Helpfulness Perception of Word-of-Mouths: the Influence of Concreteness and Emotion

Experimenting Emotion-Based Book Recommender Systems with Social Data

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