Web-based permission marketing: Segmentation for the lodging industry

Brey, Eric T.; So, Siu-Ian; Kim, Dae-Young; Morrison, Alastair M.

doi:10.1016/j.tourman.2007.01.002

Cited by 40 publications

(22 citation statements)

References 30 publications

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“…A case study in Singapore showed that the majority of Singapore's hotels were at the ''database collection'' level in RM (Gan, Sim, Tan, & Tan, 2006), and that customers with different socio-demographic characteristics had a significant willingness to provide contact information for permission marketing. To attract customers to provide such information, the means by which customer contact information is collected should be varied (Brey, So, Kim, & Morrison, 2007). Hu, Han, Jang, and Bai (2005) stressed that both the hospitality and tourism industries and academic institutes need to maintain a good relationship with their prospective customers and students, and proposed using database management techniques to provide efficient solutions to boost relationships with prospective students and customers.…”

Section: The Supplier Perspective Online Marketingmentioning

confidence: 99%

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

Law

Leung

Buhalis

2009

Journal of Travel & Tourism Marketing

277

175

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ABSTRACT. The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. This article offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Grouping the findings into the categories of consumers, technologies, and suppliers, the article sheds light on the evolution of IT applications in the tourism and hospitality industries. The article demonstrates that IT is increasingly becoming critical for the competitive operations of the tourism and hospitality organizations as well as for managing the distribution and marketing of organizations on a global scale.

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Section: The Supplier Perspective Online Marketingmentioning

confidence: 99%

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

Law

Leung

Buhalis

2009

Journal of Travel & Tourism Marketing

277

175

View full text Add to dashboard Cite

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“…Segmentation refers to the process of forming groups of people that are homogeneous in terms of demand elasticity and accessible via marketing strategies (Brey et al, 2007;Kim et al, 2003). The advantages of segmentation analysis include the identification of appropriate segments for target marketing, competitive advantage through product differentiation, and the ability to target customers more effectively.…”

Section: Segmentationmentioning

confidence: 99%

A contrast analysis of online hotel web service purchasers and browsers

Rong

Law

2009

International Journal of Hospitality Management

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“…Regarding discussions of online travel marketing issues or purchase behaviours, most literature focused on the Internet (Frias, Rodriguez, & Castaneda, 2008;Wu, Wei, & Chen, 2008), Webs (Beldona, Morrison, & O'Leary, 2005;Brey, So, Kim, & Morrison, 2007;Choi, Lehto, & Morrison, 2007;Doolin, Burgess, & Cooper, 2002;Law, Qi, & Leung, 2008;Nysveen & Lexhagen, 2001), or e-commerce (Oorni, 2003;Wu, 2004). Travel blogs, a developing and essential marketing channel in the tourism industry, remain less studied.…”

Section: Introductionmentioning

confidence: 99%