“…Popular SNSs like Facebook, Instagram, Pinterest, YouTube, Twitter, MySpace, and so on provide significant opportunities to set up a new enterprise and utilize those platforms as marketing and communication channel. Even in some cases, it has become essential for companies (including big brands, SMEs and startups) to be active in SNSs in order to stay connected with their current and potential customers (Momen, Sultana, & Haque, 2019).…”