Web 2.0

Alby, Tom

doi:10.3139/9783446415805

Cited by 70 publications

(6 citation statements)

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“…Efficient search-engines, open interfaces and usability of web-based software gain in importance by enabling user self-service and orientation (Alby 2008;Kreutzer/Merkle 2008;Töpfer et al 2008). This technological development combined with growing user participation enable new possibilities for personalization and individualization and therefore a consequent orientation on the differentiated consumer needs (Schenk 2007).…”

Section: Foundations Of Web 20mentioning

confidence: 98%

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers

Möhlenbruch

Blunck

Ritschel

2010

European Retail Research

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This literature review recapitulates the state of the art knowledge about the characteristics of Web 2.0 instruments and deduces application options for multi-channel marketing by retailers. The different instruments of Web 2.0 and the theoretical foundations of multi-channel marketing are introduced. The authors assign the specific Web 2.0 applications through the instrumental areas of retailing by confronting their particular features and functions with the specific chances, risks, goals and the operational and strategic demands (needs) of multi-channel management. This systematization gives retailers the chance to choose their instrumental assignments strategically, based on their specific goals in multi-channel marketing.

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Section: Foundations Of Web 20mentioning

confidence: 98%

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers

Möhlenbruch

Blunck

Ritschel

2010

European Retail Research

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“…Participation hereby addresses cooperatively working on an issue and rating, commenting, changing or creating a business object or its attributes instead of only consuming content [41]. This involves updating purchase order lines, changing contact information as well as commenting and rating of innovative ideas.…”

Section: Theoretical Background and Definition Of Central Termsmentioning

confidence: 99%

“…The perpetual beta implementation method is a need because of the continuous change in organizations and the possible on-going organizational and social structure's changes caused by the increasing use of the Enterprise 2.0 platform. Therefore, the solution might never be finished [11,41]. Moreover, this process guarantees quick wins along with the active involvement of the users and is therefore a method that includes project marketing into the implementation process.…”

Section: Phase 4: Realizationmentioning

confidence: 99%

An Enterprise 2.0 project management approach to facilitate participation, transparency, and communication

Auinger¹,

Nedbal²,

Hochmeier³

2022

IJISPM

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The use of current interactive and collaborative Web 2.0 concepts and technologies has great potential for flexible, loosely-coupled integration and ad-hoc information exchange within and between organizations. However, stakeholders’ readiness, willingness and ability to participate need to be continuously factored in. The successful implementation of common strategies, systems and processes in the course of Enterprise 2.0 projects is crucial. To increase the probability of success and to enhance the intensity of cooperation and trust in such projects, the constructs of transparency, communication and participation need to be addressed through an integrated project methodology. To bridge the gap between existing scientific models and requirements for Enterprise 2.0 projects, this paper proposes and describes a project methodology to support the main objectives for Enterprise 2.0 implementations. Selected results from two pilot projects within Austrian companies are presented and matched with critical success factors, which are derived from the literature. These provide elaborative insights into key characteristics of certain Enterprise 2.0 tools and project management for Enterprise 2.0 projects.

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“…Social Software is a part of Web 2.0. The term 'Web 2.0' is not well defined but describes the innovations of the Internet after the crash of the 'new economy' in 2000 (Alby, 2007). At a conference held by O'Reilly, the competences of the surviving companies of the new economy were summarized under the term 'Web 2.0.'…”

Section: Potential Of Social Software In Crisis Communicationmentioning

confidence: 99%

Crisis Management 2.0

Reuter

Marx

Pipek

2012

International Journal of Information Systems for Crisis Response and Management

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In this paper, the authors propose a systematization of social software use in crisis situations, examining different types of cooperation and challenges. The authors discuss how the organizational actors involved in crisis management (police, fire-fighters, organizations, etc.) and the affected citizens are communicating and can communicate and collaborate through the use of social software. After defining the term ‘social software,’ the authors outline its use in crisis management. They present two case studies where they have examined the use of social software in 2010: first during the disruption of air travel caused by the eruptions of the volcano Eyjafjallajökull in Iceland and second during the mass panic at the Love Parade music festival in Germany. Based on both previous work and case studies, the authors discuss potentials and weaknesses and propose a classification matrix for different types of cooperation as a step toward a systematization of social software use in crisis situations.

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Web 2.0

Cited by 70 publications

References 0 publications

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers

An Enterprise 2.0 project management approach to facilitate participation, transparency, and communication

Crisis Management 2.0

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