“…Consumers attend matches in a variety of relational groups. For example, researchers discuss the importance of relational interactions with friends and family (Gibson et al, 2002;Katz & Heere, 2013;Lock, Taylor, Funk, & Darcy, 2012;Spaaij & Anderson, 2010), work groups (Katz & Heere, 2013), and social categories (e.g., religious group, ethnicity; Heere & James, 2007). We discuss the benefits of belonging to these different relational groups in three categories: external socialisation, new relationships, and enrichment.…”