2017
DOI: 10.1080/17430437.2017.1346616
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‘We are all Foxes Now’: sport, multiculturalism and business in the era of Disneyization

Abstract: On Monday 2 nd May 2016 a little heralded, medium-sized, provincial soccer club, Leicester City, one with no record of league titles in 132 years of trying, no European heritage of any note, and no major expenditure on players, won the English Premier League (EPL) title. This astonishing outcome is at odds with the development of monetised late-modern European club soccer. A select group of clubs with a global 'reach', owned and funded by foreign capital, have increasingly dominated the EPL since its formation… Show more

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Cited by 4 publications
(3 citation statements)
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“…First among the approached taken by clubs seeking to expand both globally and glocally seen in recent years has been the exploitation of franchising in football (Williams and Peach, 2017;Kerr and Wijeratne, 2020). Not to be conflated with the North American leagueteam ownership structure and relationship, wherein professional sports organisations are purchased by team owners from a central league entity, granting the owner and team exclusive regional rights, in the context of global sport franchising refers to the acquisition or creation of a portfolio of brand extensions.…”
Section: Literature Reviewmentioning
confidence: 99%
“…First among the approached taken by clubs seeking to expand both globally and glocally seen in recent years has been the exploitation of franchising in football (Williams and Peach, 2017;Kerr and Wijeratne, 2020). Not to be conflated with the North American leagueteam ownership structure and relationship, wherein professional sports organisations are purchased by team owners from a central league entity, granting the owner and team exclusive regional rights, in the context of global sport franchising refers to the acquisition or creation of a portfolio of brand extensions.…”
Section: Literature Reviewmentioning
confidence: 99%
“…An examination of the English club Leicester City, an outsider with 5,000-1 odds of winning the English Premier League in 2015–2016, revealed that the team was owned by a Thai businessman, managed by an Italian, had 18 different nationalities in its first team squad, and was located in one of England's most multicultural cities. As Williams and Peach ( 57 ) point out, almost a quarter of a million people turned out to welcome their local heroes upon their title triumph, in a city of 330,000. Pockets of locals, from a diverse set of cultural backgrounds, all celebrated soccer together on that day, with new friendships created and culture shared.…”
Section: Background and Existing Literaturementioning
confidence: 99%
“…Leicester City FC is an English professional football club, competing at the first-tier division of England's football league system and has achieved a feat that only seven clubs could achieve by winning the Premier League in the season 2015/16 which was the 111 th season in England's football league. A little-heralded with a medium skilled player, no European heritage, and without expending much on players won the EPL title (8) . This feat meant a lot to them as they got a chance to take part in UEFA Champions League in the following season and made history by making their first-ever appearance in the club's history to date.…”
Section: Annals Of Tropical Medicine and Publicmentioning
confidence: 99%