Ways of forming the strategy for the development of enterprises of material and technical supply of agriculture

Abstract

The purpose of the study is to develop methodological recommendations for strategic planning of the development of enterprises in the sphere of material and technical supply of agriculture on the basis of the theoretical provisions of strategic management. The article focuses on the specifics of the considered wholesale sector, certain aspects of the marketing strategy of enterprises in this area, the recommended parameters of the customer survey, the possibilities of using the balanced scorecard and the justification of the economic feasibility of the planned activities. The scientific novelty of the work carried out consists in identifying the features of developing a strategy for wholesalers of agrochemical products and forming an appropriate methodological complex. As a result, various aspects of substantiating strategic directions of development were demonstrated using specific examples and the advantages of measures for their implementation were argued.

The role of technical and technological safety in the system of economic security of the organization

“…Рассмотренные факторы обусловливают необходимость разработки новых методологических подходов в сфере управления инновационным развитием аграрного сектора экономики [4,14]. Одним из актуальных инструментов может стать отслеживание трендов и трендовый анализ, который позволит своевременно отслеживать тенденции функционирования и развития аграрного сектора экономики, выявлять барьеры инновационного развития, а также определять точки его роста.…”