“…Concerns regarding tap water quality could be attributed to demographic variations including race, age, income, occupation and gender (FWR, 1996;Abrahams et al, 2000;Dupont et al, 2010). Also, the perceived quality of the water source can be a significant predictor of bottled water consumption (Levallois et al, 1999;Anadu and Harding, 2000;Pintar et al, 2009;Hu et al, 2011). Other factors that influence public behavior are past incidents of tap water contamination, trust in tap water companies, marketing of bottled water companies (Giacosa and Giovando, 2012), changes of life style, increasing standards of living, the wide spread markets of bottled water (Ferrier, 2001), among others.…”