“…At first, there was competition to find the best way to connect computers. The success of the Internet and the advances of the World Wide Web sped up the commoditization of IT (Müller, 2009). Later on, the focus shifted toward "thematic networks"; for example, virtual connections of actors who collectively develop pharmaceuticals, construct automobiles across complex value networks, and bundle market power in procurement networks (Szyperski et al, 2009).…”