Was steigert die Facebook-Resonanz? Eine Analyse der Likes, Shares und Comments im Schweizer Wahlkampf 2015

Staender, Anna; Ernst, Nicole; Steppat, Desiree

doi:10.5771/2192-4007-2019-2-236

Cited by 15 publications

(5 citation statements)

References 13 publications

(20 reference statements)

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“…Klinger (2013) examined how Swiss parties use social media, including Facebook. Staender, Ernst and Steppat (2019) investigated the contributions of the seven largest parties in the Swiss parliament three months before the election. Bene (2016Bene ( , 2017 examined the use of Facebook in the Hungarian parliamentary elections by exploring what kind of political content triggers Facebook reactions (likes, comments, shares).…”

Section: Theoretical Background To the Use Of Social Media In Electio...mentioning

confidence: 99%

All You Need is Love? An analysis of the election campaign of the Green Party in 2021 on Facebook.

Knopf

Keller²,

Michelis

2023

ECSM

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The 2021 federal election in Germany was very different from previous elections. For the first time, the environmental party, The Greens, ran a candidate for chancellor. In addition, the election campaign was increasingly digital due to the Corona pandemic. Citizens increasingly turned to the internet for information. In this context, Facebook was the most used social network for reading, sharing, and discussing political news. This paper examines the Green Party's use of Facebook during the election campaign to identify characteristics of their communication behaviour and user reactions. The empirical investigation is carried out by means of a qualitative content analysis according to Mayring. In the period from 01/04 to 26/09/2021 a total of 251 posts of the Green Party were analysed. The tool Fanpage Karma was used for this purpose. Based on the number of posts, relevant topics of the online election campaign were identified. We also looked at how often and with which reactions users responded to the party's posts. The results of the study show that the 2021 chancellor candidate Annalena Baerbock plays a prominent role. She is mentioned in 30.68% of all posts. In addition, environmental policy, the party's core issue, takes up a comparatively large amount of space with a total of 111 posts (44.22%). Of these, 39.84% deal with climate-related issues. The results of the analysis also show that the party has a broader range of topics. Social issues are mentioned in 38.65% of the posts and the image of being a ‘single-issue party’ is being shed to some extent. It can also be seen that The Greens, who are among the winners of the 2021 election, publish a comparatively low number of posts. At the same time, they receive the second-most ‘Love’ reactions, and the most ‘Loves’ per post. The study shows Facebook's status in the online election campaign of the German environmental party in the 2021 federal election. It provides information about the scope of use and topic setting on the social platform. At the same time, the results show to what extent and with what reactions the posts have been addressed.

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Section: Theoretical Background To the Use Of Social Media In Electio...mentioning

confidence: 99%

All You Need is Love? An analysis of the election campaign of the Green Party in 2021 on Facebook.

Knopf

Keller²,

Michelis

2023

ECSM

View full text Add to dashboard Cite

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“…Moreover, increased congruence between a party's owned issues and the media agenda can influence party support, especially for partisans (Eberl et al 2017). In the context of social media dynamics, research has furthermore shown that emphasizing issues that are linked to a party (i.e., identity or top issues) may be beneficial in terms of user engagement (Blassnig et al 2021; Staender et al 2019), thus increasing their reach on the platforms.…”

Section: The Political Logic Of Sharing News Articles On Social Mediamentioning

confidence: 99%

My Voters Should See This! What News Items Are Shared by Politicians on Facebook?

Heidenreich

Eberl

Tolochko

et al. 2022

The International Journal of Press/Politics

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Political actors play an increasingly important role in the dissemination of political information on social media. However, relatively little is known about the mechanisms why specific news items are shared with the support base instead of others. For a timespan between December 2017 and the end of 2018, we combine the analysis of Facebook content from 1,022 politicians associated with 20 political parties from Germany, Spain, and the UK, with an automated content analysis of media coverage from 22 major online news outlets, and survey data in a multilevel binomial regression approach. By comparing news items that have been shared by one or several political parties with news items that have not been shared by any of them, we overcome the selection biases of previous studies in the field of news dissemination. Findings show that a news item's likelihood to be shared by a politician increases (1) if that politician's party is mentioned in the news item, (2) the more salient their party's owned issues are in the news item, and (3) the more party supporters tend to read the news outlet in which the news item is published. We contextualize these findings in light of political actors’ multi-faceted motivations for news sharing on social media and discuss how this process potentially reinforces an information bias that may contribute to the polarization and fragmentation of audiences.

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“…Medienkritik und Fremdenfeindlichkeit sind dabei fast ausschließlich bei der AfD anzutreffen. Vor dem Hintergrund der im Vergleich höchsten Distributionsrate der AfD-Posts (Ø Shares pro Post: AfD = 3504; SPD = 876; CDU = 335), kann die Partei somit eine hohe Reichweite (rechts)populistischer Inhalte über Facebook erzielen (dazu auch: Staender et al 2019).…”

Section: Diskussion Der Ergebnisseunclassified

“…Vor dem Hintergrund sich verändernder Legitimations-und Repräsentationsansprüche (Sarcinelli 2013) stehen Parteien vor der Herausforderung, einen responsiveren Kommunikations-und Entscheidungsstil zu pflegen. Dabei spielen die interaktiven Potenziale des Internets und insbesondere soziale Medien eine immer wichtigere Rolle (Chadwick und Stromer-Galley 2016;Emmer 2019;Staender et al 2019;Stier et al 2018).…”

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Populismus auf Facebook

Spieß

Frieß

Schulz³

2020

Z Politikwiss

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Zusammenfassung Die Beziehung zwischen Medien und Populismus ist in den letzten Jahren vermehrt in den Fokus wissenschaftlichen Interesses gerückt. Mit Blick auf das Internet und soziale Medien wurde schon früh eine strukturelle Kompatibilität für populistische Kommunikation theoretisiert. Entsprechend haben Studien auch empirisch untersucht, in welchem Ausmaß politische Akteure populistische Inhalte online publizieren. Der explorative Beitrag knüpft an diese Forschungslinie an und nimmt die offiziellen Facebook-Seiten der AfD, CDU und SPD in den Blick. Dabei wird der Populismusgehalt a) der dort in Posts platzierten Parteien-Kommunikation selbst sowie b) der Anschlusskommunikation, die in Nutzerkommentaren unter entsprechenden Posts sichtbar wird, vergleichend analysiert. Schließlich exploriert der Beitrag c) inwiefern Populismus in der Parteienkommunikation den Populismusgehalt der Anschlusskommunikation beeinflusst. Die Ergebnisse einer Inhaltsanalyse von 224 Parteienposts und 448 Nutzerkommentaren lassen erkennen, dass die AfD (im Vergleich zu CDU und SPD) am häufigsten und intensivsten populistische Inhalte über Facebook verbreitet. Nutzerkommentare sind jedoch insbesondere auf der CDU Facebook-Seite populistisch aufgeladen. Ein positiver Zusammenhang zwischen dem Populismusgehalt der Initialposts und dem Populismusgehalt der Nutzerkommentare kann für die AfD und die CDU festgestellt werden, jedoch nicht bei der SPD. Zudem offenbart die Analyse, dass auf den Sei

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Was steigert die Facebook-Resonanz? Eine Analyse der Likes, Shares und Comments im Schweizer Wahlkampf 2015

Cited by 15 publications

References 13 publications

All You Need is Love? An analysis of the election campaign of the Green Party in 2021 on Facebook.

All You Need is Love? An analysis of the election campaign of the Green Party in 2021 on Facebook.

My Voters Should See This! What News Items Are Shared by Politicians on Facebook?

Populismus auf Facebook

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