2020
DOI: 10.31234/osf.io/u4z3e
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Warning “Don’t spread” vs. “Don’t be a spreader” to prevent the COVID-19 pandemic

Abstract: The spread of COVID-19 is serious, threatening not only health but also life worldwide. To resolve the crisis, governments need to encourage citizens to voluntarily change their behaviour, such as social distancing and self-restraint. This is especially important in those countries where governments cannot stop people going out, congregating, or attending events, or lock down a city legally, as is the case in Japan. Previous research on social cognition has suggested that emphasising self-identity is key to ch… Show more

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Cited by 6 publications
(4 citation statements)
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“…To address motivation, messaging trials have explored different strategies to increase intentions to follow COVID-19 prevention advice, e.g. framing the behaviour as helping the community rather than avoiding individual risk 16 , or testing identity-based messages such as "don't be a spreader" 17 . However, emerging research in this area has neglected testing as a key behavioural outcome for COVID-19 prevention.…”
Section: Introductionmentioning
confidence: 99%
“…To address motivation, messaging trials have explored different strategies to increase intentions to follow COVID-19 prevention advice, e.g. framing the behaviour as helping the community rather than avoiding individual risk 16 , or testing identity-based messages such as "don't be a spreader" 17 . However, emerging research in this area has neglected testing as a key behavioural outcome for COVID-19 prevention.…”
Section: Introductionmentioning
confidence: 99%
“…Messaging trials have tested different strategies to improve intentions to follow COVID-19 prevention advice, for example framing the motivation as helping the community rather than avoiding individual risk 14 , or testing identity-based messages such as “don ‘t be a spreader” 15 . However, emerging research in this area is generally not peer reviewed and has neglected testing as a key behavioural outcome for COVID-19 prevention.…”
Section: Introductionmentioning
confidence: 99%
“…41 Government promotions have framed the motivation as helping the community rather than avoiding individual risk, 42 or using identity-based messages such as "don't be a spreader". 43 However, those living out of home with more secure financial footing were the least likely to have COVID tests, as indicated by the significant negative relationship between quintile 4 IRSAD and COVID testing. This could reflect possible instability in their employment position and unwillingness to risk calling in sick to isolate if testing positive.…”
Section: Discussionmentioning
confidence: 99%