The size effect of the ZrO 2 support on the catalytic activity for the liquid-phase oxidation of phenol was demonstrated over Pt/CeO 2 -ZrO 2 -Bi 2 O 3 /ZrO 2 -X catalysts. Here, we selected six types of size-controlled ZrO 2 -X (X: A-F) (ZrO 2 -A: 35 nm, ZrO 2 -B: 22 nm, ZrO 2 -C: 14 nm, ZrO 2 -D: 11 nm, ZrO 2 -E: 9 nm, and ZrO 2 -F: 2 nm). The surface area of the ZrO 2 -X support was inversely proportional to the particle size of ZrO 2 . ZrO 2 -X (X: A-E) were crystalline phases, while ZrO 2 -F was amorphous phase. For Pt/CeO 2 -ZrO 2 -Bi 2 O 3 /ZrO 2 -X (X: A-E) catalysts, the smaller particle size of the crystalline ZrO 2 (X: A-E) support resulted in a larger catalyst surface area, which in turn led to enhanced oxygen release and storage abilities of the CeO 2 -ZrO 2 -Bi 2 O 3 promoter, and allowed for the oxidation of Pt 0 to Pt 2+ with high activity. The highest activity was obtained for the Pt/CeO 2 -ZrO 2 -Bi 2 O 3 /ZrO 2 -E catalyst, which had the largest surface area and the highest oxygen release and storage abilities; phenol was completely removed after a reaction time of 10 h at 80°C under atmospheric pressure (0.1 MPa).