Wacana Apec: Legitimasi Dan Signifikasi Perekonomian Bali (Kajian Wacana Kritis Parawisata)

Abstract

ABSTRAKMakalah ini membahas tentang diplomasi bahasa yang dalam tulisan ini, istilah tersebut merujuk pada suatu cara, suatu strategi, suatu kiat, atau suatu taktik atau suatu kebijkan yang dirancang secara sitematis dan terstruktur untuk mengembangkan dan membina bahasa (Indonesia) baik secara internal maupun eksternal. Hasil analisis menunjukkan bahwa diplomasi bahasa mampu dijabarkan dalam tiga poin berikut yang terbukti sangat efektif untuk mempertahankan dan melestarikan bahasa daerah dalam rangka memperkaya keragaman bahasa nasional. Ketiga hal dimaksud adalah (1) pemodelan solusi konflik komunitas atau multibahasa, (2) penyebaran bahasa negara dan peningkatan fungsi bahasa Indonesia menjadi bahasa internasional, khususnya pada forum Perserikatan Bangsa-Bangsa (PBB), menguatkan identitas ke-Indonesia-an melalui penyebaran bahasa Indonesia dan (3) peningkatan kompetensi berbahasa asing strategis dan penerjemah. Kata kunci: APEC, Legitimasi, dan Signifikasi ABSTRACT APEC discourse in this study shall be explored through critical paradigm to conduct reflexive construction on the experience of tourism discourses that grow and develop in the society of tourism in Bali. The focus of this study on the APEC discourse includes (1) legitimate and (2) signification of discourse construction which directliy impact on economy of Bali through critical discourse analysis (CDA). This perspective provides the emphasis on tourism determination and creative aconomy,that is everything that in progress, will and later happens through APEC discourse, and directly impact on the economic power. Legitimate will assist to make objectivation which is formed to be availabled objectively and make sense subjectively. While, signification is one of discourse structure which refer to a system obliged to the available of relation which can not be separated between a sign and reality which becomes its reference and also has the iconic characteristic. APEC 2013 which is said to be conducted in Bali, will has a big impact on the development of tourism sector. At least, signification of change and the dynamics which occur in national, regional, and international level will be constructed and utilized collectively in solving the same problems among APEC countires. For CDA analysis, the language fact is obtained from the mass media (Bali local newspaper), those are (1) Bali Post and (2) Media Bali Promosi.

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