“…Table 5 represents relational capital indicators for each category. Tai & Chen, 2009;Beattie & Thomson, 2007;Martin, 2000;Guthrie & Petty, 2000;Singh & Kansal, 2011;Cabrilo et al, 2009;Ortiz, 2009;Kim et al, 2010customer relationship Ramezan, 2011Bontis, 1998;Asonitis & Kostagiolas, 2010;Ortiz, 2009Customer complaint Ramezan, 2011Cabrilo et al, 2009;Wall, 2005Customer database Ramezan, 2011Ortiz, 2009;Beattie & Thomson, 2007 Customer retention rate Han & Han, 2004;Kim et al, 2010 Customer satisfaction Tai & Chen, 2009;Han & Han, 2004;Beattie & Thomson, 2007;Cabrilo et al, 2009;Kim et al, 2010;Wall, 2005 Customer service capability Ramezan, 2011 customer's needs Identifying Beattie & Thomson, 2007;Customers ,Tai & Chen, 2009Han & Han, 2004;Beattie & Thomson, 2007;Guthrie & Petty, 2000;Singh & Kansal, 2011;Wall, 2005 New strategic customers Beattie & Thomson, 2007 Unit sales to customer Average revenue per unit Cabrilo et al, 2009;Han & Han, 2004Patients Peng et al, 2007 Stakeholders Knowledge/acquaintance with community …”