Abstract:In view of the widespread use of virtual voice assistants and/or voice searches on smartphones to find all kinds of information, this article explores voice search optimisation (VSO) and its application in the journalistic sector. To this end, 32 semi-structured interviews were conducted with experts representing different professional profiles in the fields of journalism, search engine optimisation (SEO) and academic research. On the basis of the data, eight semantic categories were created and the experts’ p… Show more
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