Vividness of Imagery and Creativity

Campos, Alfredo; González, María Ángeles

doi:10.2466/pms.1993.77.3.923

Cited by 12 publications

(5 citation statements)

References 9 publications

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“…Empirically, however, the two are closely related. For example, imagining ability (Campos & González, 1993a, 1993bCampos & Perez, 1989;González, Campos, & Pérez, 1997;Juhasz, 1972), visual imagery (Arieti, 1976;Koestler, 1964;McKellar, 1957;Parrott & Strongman, 1985;Schmeidler, 1965), concrete imagery (Paivio, 1971(Paivio, , 1975, and vividness of imagery (Forisha, 1978;Khatena, 1975;Richardson, 1969;Shaw & DeMers, 1986) have all been shown to relate positively to creativity. Indeed, meta-analysis reveals that mental imagery is positively associated with performance on creative thinking tasks (LeBoutillier & Marks, 2003).…”

Section: Economicsmentioning

confidence: 99%

Entrepreneurial Imaginativeness in New Venture Ideation

Kier

McMullen

2018

AMJ

156

119

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Although theories of entrepreneurial action regularly acknowledge the importance of imagination, the ability is rarely defined or measured, and thus effectively treated as uniform in degree and type. Using a creative problem-solving lens, we identify and measure three different cognitive skills-creative, social, and practical imaginativeness-that vary across individuals. Each skill combines the ability of imagination with the knowledge needed to mentally simulate various task-related scenarios used in generating and selecting ideas for new value creation. We then conduct a quasi-experiment to examine each skill's relative effect on new venture ideation. We find that the three imaginativeness skills vary across individuals and that they predict new venture idea quantity and quality differently over and above the effects of motivation, knowledge, and experience. We conclude with implications for theory development in entrepreneurship and creative problem-solving.

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Section: Economicsmentioning

confidence: 99%

Entrepreneurial Imaginativeness in New Venture Ideation

Kier

McMullen

2018

AMJ

156

119

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“…Hyman (1993) and Roskos-Ewoldsen (1993) have noted that individual differences may play a role in the ability to manipulate their images. Many studies have shown that people with better imagery abilities (such as vividness, manipulation, transformation of images), are more creative (Campos & Gonzalez, 1993,1995Forisha, 1983;Kaufmann, 1990;Flower & Garbin, 1989;Shepard, 1978).…”

mentioning

confidence: 99%

Can People Creative in Imagery Interpret Ambiguous Figures Faster than People Less Creative in Imagery?

Riquelme¹

2002

Journal of Creative Behavior

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The purpose of the research study was to investigate whether people creative in imagery are better than people non‐creative in imagery at interpreting ambiguous figures. Creativity, in the imagery paradigm, is said to involve two processes: combinational play and discovery. Discovery plays a major role in creativity as it is the process of discerning, judging or interpreting the value of a mental construction. Furthermore, creative people have been said to be insightful thus supporting the proposition advanced here that people creative in imagery are faster at interpreting and finding alternative interpretations for ambiguous figures than people less creative in imagery. This study reports both latencies and discoveries in perception and mental imagery as measured on a figure combination task. The data support the conclusion that people creative in imagery are more capable in reinterpreting ambiguous figures and that they are quicker in their discoveries than people less creative in imagery. The analysis to the questions of how the subjects arrived at their discoveries may also illustrate the Gestalt literature on insight as a rapid pattern recognition.

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“…This approach is named the individual differences approach (LeBoutiller and Marks, 2003). Indeed, since the 1960s, several empirical studies (Campos and Gonzalez, 1993a, 1993bCampos and Perez, 1989;Durndell and Wetherick, 1976;Forisha, 1981;Gonzalez et al, 1997;Kathena, 1975aKathena, , 1975bLeBoutiller and Marks, 2003;Parrott and Strongman, 1985;Rhodes, 1981;Schmeidler, 1965;Shaw and Belmore, 1982;Shaw and DeMers, 1986) have tried to shed light on possible correlations between measures of individual capacities for mental imagery (measures of the disposition to produce and control live images) and measures of creativity (personality inventories and/or tests of creative attitude, tests of creative or divergent thinking). However, the correlations are often weak and the results, obtained exclusively from student populations, are at times divergent.…”

Section: The Link Between Mental Imagery and Creativitymentioning

confidence: 99%

A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users

Vellera

Gavard-Perret

2016

Recherche et Applications en Marketing (English Edition)

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Stimulating the creative abilities of users involved in co-creation practices is crucial for companies and co-creation platforms. These “ordinary” users, sought after to provide ideas for new products and/or services, are often not particularly creative. Stimulating their creative capacity is, therefore, critical. From this perspective, mental imagery, whose role in the creative process has often been stressed in psychology, appears to play a key role. The objective of this research is to examine whether, by increasing the activity of mental imagery, stimulating mental imagery can increase participants’ creativity. Two experiments confirm the mediating role of mental imagery and underline the positive effects of such stimulation on the creativity of the ideas generated.

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Vividness of Imagery and Creativity

Cited by 12 publications

References 9 publications

Entrepreneurial Imaginativeness in New Venture Ideation

Entrepreneurial Imaginativeness in New Venture Ideation

Can People Creative in Imagery Interpret Ambiguous Figures Faster than People Less Creative in Imagery?

A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users

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