PurposeThis paper seeks to test the factors that can influence adoption of mobile banking among current users of internet banking in Singapore and gender as a moderating variable.Design/ methodology/ approachA sample of more than 600 current users of electronic banking provided opinions about their intention to use mobile banking, perceptions of relative advantage of the mobile device, perception of risk, social norms, ease of use and usefulness of the device for banking purposes. The data were submitted to LISREL for structural equation modeling.FindingsUsefulness, social norms and social risk, in this order, are the factors that influence the intention to adopt mobile banking services the most. Ease of use has a stronger influence on female respondents than male, whereas relative advantage has a stronger effect on perception of usefulness on male respondents. Social norms (or the importance of others in the decision), also influence adoption more strongly among female respondents than male.Research limitations/implicationsThe sample is biased towards people who are currently using internet for banking. However, mobile banking innovators may not come mainly from current users of internet banking.Practical implicationsSince gender plays a moderating role in the perception of ease of use, social norms and relative advantage, companies are advised to target their communication tactics according to gender. Social norm is more important to females than males as well as ease of use, whereas, relative advantage is more important for males.Originality/ valueThe study purposefully uses gender as a moderator and risk as an independent variable not often considered in previous studies.
PurposeThe purpose of this paper is to understand the factors that influence attitudes toward counterfeits, and the intention to purchase these illegal products in a Muslim country.Design/methodology/approachIn total, 401 participants completed a questionnaire that contained 41 statements related to beliefs about counterfeited products such as risks, ethics and social norms. Confirmatory factor analysis and structural equation modelling were performed to test the measurement and structural models.FindingsValue consciousness, performance risk (negative relationship), norms (subjective and descriptive) and ethical consciousness influence attitude. Previous purchase moderates attitude and intention. Attitude explains a considerable percentage of the variance of intention to purchase counterfeits. Beliefs explain attitude to a large extent.Research limitations/implicationsThere is a lack of product specification; also respondents were more educated than the population (73.3 per cent have a university degree).Practical implicationsPeople do not see themselves as being unethical in buying counterfeits, even in a religious environment and do not perceive prosecution risks. Government enforcement is important to alter these perceptions. Finding the right price that preserves a premium price for the brand and a perceived “fair” price may be the answer to the problem.Originality/valueThe paper describes a study conducted in an Arab Muslim and rich Middle Eastern country. Previous studies in Asian countries, less economically advantaged and with Muslim populations, have not related their findings to religious beliefs or ethical consciousness.
Earlier research studies predicted that it would be small and medium-sized businesses that were more likely to adopt and benefit from the use of the Internet because of their greater flexibility. Anecdotal evidence appears in the literature to support this claim; however, little systematic empirical research has been done among SMEs to test this speculation. A sample of 248 companies in Shanghai, China, was divided into small, medium and large groups. The statistical analysis indicates that there are significant differences between large and small companies. Large companies have benefited considerably more from the Internet than small companies not only in their increased sales (derived from the Internet) but also from cost savings. Although the whole sample confirms the main reason for establishing an Internet connection, to gain a competitive advantage, companies also think that the Internet does not work equally for all players.
In assessing new business proposals, venture capitalists rely on their own implicit theories (beliefs) about the attributes that a potentially successful business should possess. From these 'commonsense theories' venture capitalists develop decision rules (selection criteria) to assess the potential viability (and likely profitability) of new business proposals. Although identifying these selection criteria is important, it is also important to determine whether the criteria actually work; that is, are they related to future business success? Despite a call for such confirmatory research, there have only been a handful of studies to date that have attempted to validate venture capitalists' selection criteria. This article reviews and analyses previous empirical studies examining the reasons for small and mediumenterprise success and failure, and the results provide support for (validate) the selection criteria developed for a sample of UK venture capitalists.
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