Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

Bobrie, François

doi:10.1177/2051570718791784

Cited by 7 publications

(2 citation statements)

References 29 publications

(40 reference statements)

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“…Visual symbols, the most widely used type of symbols in information dissemination, attract viewers' visual attention and convey messages through elements such as graphics, colors, and layouts. When designing visual symbols, the pursuit of aesthetics is important, but it is more crucial to ensure the clarity and efficiency of message transmission, ensuring that symbols effectively communicate the intended information and guide audience actions [8]. In visual symbol design, simplicity is a key principle.…”

Section: Visual Symbol Designmentioning

confidence: 99%

Research on the Design of Cross-Cultural Symbols from the Perspective of Communication Semiotics

Dai,

Liu

2024

CHR

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In the information age, symbols serve as fundamental tools of communication, and their design and application have become significant areas within modern communication science. According to Saussure, symbols are representative signs of objects, expressing specific content and meaning through particular forms. This study explores the mechanisms and principles of symbols in information dissemination through literature reviews and case analyses, emphasizing their roles in cultural transmission, cognition, and behavioral patterns. With the acceleration of globalization and digitization, symbol design faces new challenges and opportunities, especially with the advancement of artificial intelligence and machine learning technologies pushing symbol design towards automation and intelligence. Furthermore, cross-cultural design of symbols requires consideration of adaptability and effectiveness in varying cultural, social, and technological contexts. This research proposes strategies for cultural sensitivity and adaptability in symbol dissemination across different cultures, aiming to provide new perspectives for semiotics theory and offer scientific guidance and strategies for symbol design practices in fields such as advertising, brand management, media production, and user interface design, thus enhancing effective global information dissemination and cultural exchange.

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Section: Visual Symbol Designmentioning

confidence: 99%

Research on the Design of Cross-Cultural Symbols from the Perspective of Communication Semiotics

Dai,

Liu

2024

CHR

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“…Consumers are therefore often confused by the information displayed on wine labels, and not all labels provide the same amount of information. Label design helps individuals position a brand and communicate stories about its products; therefore, it has a strong impact on brand and product perception (Bobrie, 2018). Expert opinion had a positive effect on brand reputation.…”

Section: Chinese Wineriesmentioning

confidence: 99%

Understanding brand reputation: a case study of Chinese wineries

Shi,

Gu,

Zhou

2024

IJCHM

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Purpose Exploring the determinants of a winery brand reputation (BR) and how those determinants interact is vital for the sustainable development of wineries as well as the growth of the wine industry as a whole. This study aims to test an integrated model to better understand the observed measurement constructs of winery brand reputation, including collective reputation (CR), wine label (WL), expert opinion (EO), social media advertising (SMA) and consumer wine knowledge (CWK). Design/methodology/approach In-depth interviews, an expert panel review and a pilot study were conducted to examine and improve the observed variables. A questionnaire survey was conducted as the main data source for the study. A total of 616 valid questionnaire responses were collected from 102 cities in mainland China and Hong Kong, Macao and Taiwan from December 2021 to April 2022. Structural equation modeling was conducted for the data analysis. Findings This study supported 9 of the 18 proposed theoretical hypotheses. WL, EO and SMA had positive effects on BR. CWK was found to have a moderating effect on the relationship between expert opinions/social media advertising and brand reputation. Research limitations/implications The results of this study can guide wine practitioners, researchers and administrators in brand development, label regulation and consumer education. Originality/value To the best of the authors’ knowledge, this is the first attempt to examine the determinants of winery brand reputation among Chinese wine consumers. This study explains the mechanism of winery brand reputation, demonstrating the dynamics and effects of the observed measurement constructs on brand reputation.

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Impacts of empathy, identity, and ethical branding on sustainable local food consumption

Tamaki

2024

Corp Soc Responsibility Env

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This study clarifies the pathway to sustainable local food consumption highlighting ethical branding. Literature suggests that ethical brands promote continuous local food consumption, however, the structure of purchasing factors and impact has not been fully elucidated. A model is constructed in which empathy‐based social responsibility and self‐identity drive the purchase of local food, and ethical brand purchasing influences consumers’ perception of retailers’ ethics. The model is tested using a questionnaire survey and three years of actual purchase data on consumer purchases of ethically branded local foods. Results show that purchasing local food products, especially ethically branded ones, is mediated by consumers’ self‐identity toward social responsibility based on empathy, and self‐oriented purchasing enhances consumers’ perception of retailers’ ethics. Theoretical implications of the validated model for the studies on local food and ethical consumption, and the practical implications of ethical branding for organizations striving for sustainable development, are discussed.

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Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

Cited by 7 publications

References 29 publications

Research on the Design of Cross-Cultural Symbols from the Perspective of Communication Semiotics

Research on the Design of Cross-Cultural Symbols from the Perspective of Communication Semiotics

Understanding brand reputation: a case study of Chinese wineries

Impacts of empathy, identity, and ethical branding on sustainable local food consumption

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