2023
DOI: 10.1093/joc/jqac051
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Visual misinformation on Facebook

Abstract: We conduct the first large-scale study of image-based political misinformation on Facebook. We collect 13,723,654 posts from 14,532 pages and 11,454 public groups from August through October 2020, posts that together account for nearly all engagement of U.S. public political content on Facebook. We use perceptual hashing to identify duplicate images and computer vision to identify political figures. Twenty-three percent of sampled political images (N = 1,000) contained misinformation, as did 20% of sampled ima… Show more

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Cited by 25 publications
(8 citation statements)
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“…Thus, our overall finding is a lower bound of the total amount of vaccineskeptical and misinformation content on Facebook. It is possible that misinformation (compared with factual information) was relatively more prevalent among non-link-based content (75). Future research should examine whether non-link content about vaccines showed different patterns than the ones found in our analysis of URLs.…”
Section: Discussionmentioning
confidence: 80%
“…Thus, our overall finding is a lower bound of the total amount of vaccineskeptical and misinformation content on Facebook. It is possible that misinformation (compared with factual information) was relatively more prevalent among non-link-based content (75). Future research should examine whether non-link content about vaccines showed different patterns than the ones found in our analysis of URLs.…”
Section: Discussionmentioning
confidence: 80%
“…2 This approach disregards the fact that even highly problematic outlets such as Fox News in the U.S. or the German tabloid Bild were rated by NewsGuard as "generally trustworthy" (at the time); yet their reach and questionable quality make them prime vectors of misinformation (Ash et al, 2023;Bursztyn et al, 2020;DellaVigna & Kaplan, 2007;Hoewe et al, 2020;Möller et al, 2020;Simonov et al, 2022). Third, analyses have mostly focused on text-based misinformation, despite some suggestion that image-based misinformation may be particularly pervasive in the contemporary environment and thus deserves more attention (e.g., Yang et al, 2023; also see Weikmann & Lecheler, 2022).…”
Section: Misinformation Consumption Is Low and Therefore Of Minor Con...mentioning
confidence: 99%
“…Moreover, malicious sources often vanish and reappear rapidly, adapting to the ever-changing online media environment (Bastos & Mercea, 2019). This results in frequently outdated lists and may lead to underestimating the phenomenon (Yang et al, 2023).…”
Section: Lists Of Problematic News Sourcesmentioning
confidence: 99%
“…Once compiled, other studies extensively reuse these lists (Allcott & Gentzkow, 2017; Guess et al, 2019). However, as information operations constantly attempt to avoid detection and may change their social media assets due to suspension or deletion, studies based on outdated lists may underestimate the prevalence and impact of the observed phenomenon (Yang et al, 2023). This article introduces a novel—content and actor agnostic, targeting behaviors rather than individuals or specific content—workflow devised to detect, monitor, and update lists of social media actors during and beyond the peak of their activities.…”
Section: Introductionmentioning
confidence: 99%