Visual Literacy: Background, Theory and Practice

Ausburn, Lynna J.; Ausburn, Floyd B.

doi:10.1080/0033039780150405

Cited by 66 publications

(44 citation statements)

References 4 publications

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“…Different individuals will interpret the same images in different ways thereby leaving room for potentially problematic ambiguity. While the concept of visual literacy has begun to gain recognition, and suggests that there may be common symbols that societies use to communicate meaning, it also suggests that people vary in their interpretive abilities [51, 52]. In practice, this means that both the development and methodological evaluation of visual interventions must assess correct interpretation and even tailor images according to different subgroups.…”

Section: Discussionmentioning

confidence: 99%

A theory-informed approach to developing visually mediated interventions to change behaviour using an asthma and physical activity intervention exemplar

Murray

Williams

Hoskins

et al. 2016

Pilot Feasibility Stud

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BackgroundVisualisation techniques are used in a range of healthcare interventions. However, these frequently lack a coherent rationale or clear theoretical basis. This lack of definition and explicit targeting of the underlying mechanisms may impede the success of and evaluation of the intervention. We describe the theoretical development, deployment, and pilot evaluation, of a complex visually mediated behavioural intervention. The exemplar intervention focused on increasing physical activity among young people with asthma. We employed an explicit five-stage development model, which was actively supported by a consultative user group. The developmental stages involved establishing the theoretical basis, establishing a narrative structure, visual rendering, checking interpretation, and pilot testing. We conducted in-depth interviews and focus groups during early development and checking, followed by an online experiment for pilot testing. A total of 91 individuals, including young people with asthma, parents, teachers, and health professionals, were involved in development and testing.ResultsOur final intervention consisted of two components: (1) an interactive 3D computer animation to create intentions and (2) an action plan and volitional help sheet to promote the translation of intentions to behaviour. Theory was mediated throughout by visual and audio forms. The intervention was regarded as highly acceptable, engaging, and meaningful by all stakeholders. The perceived impact on asthma understanding and intentions was reported positively, with most individuals saying that the 3D computer animation had either clarified a range of issues or made them more real. Our five-stage model underpinned by extensive consultation worked well and is presented as a framework to support explicit decision-making for others developing theory informed visually mediated interventions.ConclusionsWe have demonstrated the ability to develop theory-based visually mediated behavioural interventions. However, attention needs to be paid to the potential ambiguity associated with images and thus the concept of visual literacy among patients. Our revised model may be helpful as a guide to aid development, acceptability, and ultimately effectiveness.

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Section: Discussionmentioning

confidence: 99%

A theory-informed approach to developing visually mediated interventions to change behaviour using an asthma and physical activity intervention exemplar

Murray

Williams

Hoskins

et al. 2016

Pilot Feasibility Stud

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“…Research on cognitive styles has shown that learners who are field independent, visual, and reflective seem to perform better in school. • Visual Language: If we accept clear similarities between VL and verbal literacy, then we ought to accept two important principles: a) Visuals are a language, ie, visuals have their own vocabulary, grammar and syntax, and b) a visually literate person should be able to read and write visual language, ie, s/he should be able to decode (interpret) visual messages successfully and to encode (compose) meaningful visual messages herself (Ausburn and Ausburn, 1978b). Debes and Williams (1978) have defined visual language as "the intentional use of culturally acquired signs in culturally established patterns for the purpose of communication."…”

Section: The Parameters Of Vlmentioning

confidence: 99%

A Review of the Concept of Visual Literacy

Avgerinou

Ericson

1997

Brit J Educational Tech

205

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Many people from very diverse disciplines have attempted to define the concept of Visual Literacy (VL), but with little general consensus so far. This is probably due to the fact that those representing the different disciplines and paradigms are each wanting to interpret Visual Literacy in a way that reflects and flatters their contribution or way of thinking. As a consequence, a theoretical concept with seemingly little practical value has been created, but cannot be used productively until an agreed definition is established.

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“…El concepto fue propuesto inicialmente por Debes (1968) quien la definió como «un grupo de competencias de la visión que un ser humano puede desarrollar al ver, y al mismo tiempo, tener e integrar a otras experiencias sensoriales" (p. 27). Posteriormente, Ausburn & Ausburn (1978) planteaban que el concepto aludía a la capacidad de «entender y utilizar representaciones visuales para comunicarse intencionalmente con los demás» (p. 291).…”

Section: Alfabetización Visual Y Comprensión Lectoraunclassified

Evaluación de una intervención pedagógica de alfabetización visual en la comprensión lectora de textos multimodales en programas de formación inicial docente en Lenguaje y Comunicación

Farías

2017

Lit. lingüíst.

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Visual Literacy: Background, Theory and Practice

Cited by 66 publications

References 4 publications

A theory-informed approach to developing visually mediated interventions to change behaviour using an asthma and physical activity intervention exemplar

A theory-informed approach to developing visually mediated interventions to change behaviour using an asthma and physical activity intervention exemplar

A Review of the Concept of Visual Literacy

Evaluación de una intervención pedagógica de alfabetización visual en la comprensión lectora de textos multimodales en programas de formación inicial docente en Lenguaje y Comunicación

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