Visual juxtaposition as qualitative inquiry in educational research

Metcalfe, Amy Scott

doi:10.1080/09518398.2013.855340

Cited by 14 publications

(15 citation statements)

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“…By discussing how this relationship involves 'intratextuality' (Walsh, 2006), that is, the way words and images convey their ideas or messages (Van Ness, 2010), this concept helps to streamline that relationship. Along this line is to understand the explicit meanings that are produced by certain elements (both lexical and visual texts), a question about their embedded relationships, interactions, and meanings can be further established through the visual method of juxtaposition (Metcalfe, 2015). That is, the use of selected images or words and the way those images/words are combined create a new layer of meaning, and thus, juxtaposition takes two known elements and makes anew (Mackay, 2014).…”

Section: Why 'Intra-textuality'?mentioning

confidence: 99%

“…This is known as 'visual-textual consistency' (Huang & Fahmy, 2013). On the other hand, the lexical-visual elements may also contradict each other through juxtaposed images or texts which are termed as 'juxtaposition' (Gardner et al, 2000;Metcalfe, 2015).…”

Section: No Concept Descriptionsmentioning

confidence: 99%

“…Although the juxtaposition does not occur in every analysed piece of data, it is evident in several places, and therefore it is considered to be an important method for understanding juxtaposed images or texts (Metcalfe, 2015). By looking at the elements of frame matrix and how the contrasted images and texts work together, they presented opportunities to think further about the construction of 'national unity' through a given frame that is available to the public.…”

Section: Frame Matrix and 'Intra-textuality' Within The Contextualisamentioning

confidence: 99%

“…By examining the juxtaposed images, or images and words, and their relationships, this study constitutes the frame that is used by the elite to present meanings (Metcalfe, 2015). The juxtaposition of images helps to answer how the images within the frame are contrasted and whether a particular image is emphasised (Gardner et al, 2000;Metcalfe, 2015).…”

Section: Why 'Intra-textuality'?mentioning

confidence: 99%

“…The juxtaposition is an inquiry through contrasted images, facilitated by the side-by-side placing of two juxtaposed images, or images and text (Metcalfe, 2015). By examining the juxtaposed images, or images and words, and their relationships, this study constitutes the frame that is used by the elite to present meanings (Metcalfe, 2015).…”

Section: Why 'Intra-textuality'?mentioning

confidence: 99%

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Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia

Tajuddin¹,

Amalina²

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This thesis investigates the construction of 'national unity' within the culturally diverse society of Malaysia. Specifically, it aims not only to understand how 'national unity' is constructed by the ruling elites but also how these dominant frames are contested and negotiated by people of different ethnic groups. Indeed, the issue of 'national unity' in Malaysia is controversial and complex. The country faces ongoing challenges, many related to the divisive legacies of the British colonial system; its recent history has been marked by struggles around questions of ethnicity, nationalism, elite power, and the status accorded to ethnic Malays -the Bumiputera, or 'People of the Soil' -post-independence. On the other hand, the country is well-known for its cultural heterogeneity and Drawing on framing as the theoretical and methodological framework for this research, the objectives of this study are firstly, to examine how 'national unity' is constructed through these PSAs, and secondly, to explore the intended audiences' perceptions of those PSAs and the frames underpinning these perceptions. To achieve these outcomes, the research develops a framing analysis of a 102-item sample of PSAs in the form of print, broadcast, and online media promoting 'national unity' and social cohesion, published by the Malaysian government between 2009 and 2014. The results of a series of six focus groups representing the three major ethnic groups in Malaysia -Malays, Chinese, and Indian -are also analysed, using a framing approach. The findings suggest that multiple, often conflicting frames are involved in making sense of 'national unity'; contested narratives of nationhood and ethnic identity are identified as central themes in the analysis. In specific, the Government's construction of 'national unity' discovered two dominate: nationalism frame and multiculturalism frames, while audience's construction of 'national contested ii these frames at times and added a different, oppositional frame: political frame. These findings reinforce the importance of understanding processes of strategic communication in complex, multicultural contexts, involving multiple actors with competing ways of framing the issue. Indeed, the possibility of genuine social cohesion relies on understanding and addressing this very complexity.iii

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Section: Why 'Intra-textuality'?mentioning

confidence: 99%