2018
DOI: 10.1177/1056492618778138
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Visual Inquiry: Exploring Embodied Organizational Practices by Collaborative Film-Elicitation

Abstract: Analysis of visual data is underdeveloped in visual research, and this article gives a methodological contribution on how to perform collaborative video research on organizational practices, combining ethnographic methods and intervention through film-elicitation. We provide guidance for how to (a) collect ethnographic data with (and without) camera, (b) make preparations for film-elicitation, and (c) facilitate collaborative sensemaking with participants. Building on an enactive approach, we argue that film-e… Show more

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Cited by 11 publications
(8 citation statements)
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References 83 publications
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“…This allowed us to identify and triangulate multiple behavioural characteristics and social systems of reference involved in individual processes of self-reflection, value modification and identity change. This therefore fits with calls for wider research approaches using visual sources, which have still only been used in a fairly limited way (Runfola et al, 2017;Skjaelaaen et al, 2020). The use of the visual approach in this study encouraged openness by interviewees.…”
Section: Discussionsupporting
confidence: 68%
“…This allowed us to identify and triangulate multiple behavioural characteristics and social systems of reference involved in individual processes of self-reflection, value modification and identity change. This therefore fits with calls for wider research approaches using visual sources, which have still only been used in a fairly limited way (Runfola et al, 2017;Skjaelaaen et al, 2020). The use of the visual approach in this study encouraged openness by interviewees.…”
Section: Discussionsupporting
confidence: 68%
“…The main idea of PIE is that, in addition to photography, there are in fact various other "sources" or points or reference available for elicitation (cf. Harper 2002), including film (Skjaelaaen et al 2018;Gross and Levenson 1995), drawings and artwork (Hogan 2015;Bagnoli 2009), 3D objects in public displays (Du et al 2018), visually impaired people "watching" or listening to television (Dim et al 2016), and, as in the two cases examined in this chapter, mobile phones (Symons Downs 2018; Kaufmann 2018) and other digital devices such as tablets, laptops, smart televisions, and even blog posts consisting of both text and visual materials (Hänninen 2018). In this light, I argue that almost anything can serve as a point of reference for PIE just as long as it conveys meaning and relevance to the person participating in the research under the premises of the study in question.…”
Section: Riitta Hänninenmentioning
confidence: 99%
“…Non-verbal methodologies, e.g., visual analysis (Skjaelaaen et al 2018), videography (Knoblauch and Schnettler 2012), visual metaphors and visual meaning-making (Kassinis and Panayiotou 2016), and participant-generated visual methodologies (Guillemin and Drew 2010) can be used to document the unsayable while making the research context-sensitive. In addition to being highly participatory and contextual, these de-centre the written language as the primary medium for inquiry and understanding.…”
Section: Self-deperipherisingmentioning
confidence: 99%