“…The main idea of PIE is that, in addition to photography, there are in fact various other "sources" or points or reference available for elicitation (cf. Harper 2002), including film (Skjaelaaen et al 2018;Gross and Levenson 1995), drawings and artwork (Hogan 2015;Bagnoli 2009), 3D objects in public displays (Du et al 2018), visually impaired people "watching" or listening to television (Dim et al 2016), and, as in the two cases examined in this chapter, mobile phones (Symons Downs 2018; Kaufmann 2018) and other digital devices such as tablets, laptops, smart televisions, and even blog posts consisting of both text and visual materials (Hänninen 2018). In this light, I argue that almost anything can serve as a point of reference for PIE just as long as it conveys meaning and relevance to the person participating in the research under the premises of the study in question.…”