“…There are many different methods that have been used in the research of visitor satisfaction and data analyses for this purposes. Above basic statistics it is possible to mention for example structural equation modelling (del Río, Agüera, Cuadra, & Morales, 2017;Romão et al, 2014), path analysis (Matzler et al, 2007), formative modelling (Cong, 2016) or common statistical method, such as paired/independent-samples t-test, one-way analysis of variance (ANOVA), regression and correlation (Agyeiwaah, Adongo, Dimache, & Wondirad, 2016;Parola, Satta, Penco, & Persico, 2014), Item-Objective Congruency (IOC) index (Choovanichchannon, 2015), exploratory factor analyses (EFAs), principal components analyses with Varimax rotation and MANOVA (Jensen, Li, & Uysal, 2017) or hybrid text mining methodology using artificial intelligence (Kim, Park, Yun, & Yun, 2017).…”