This study examines the relationship between environmental attitudes as measured by the new environmental paradigm (NEP) and nature-based tourism (NBT) motivations based on data gathered from a national forest park in China. The results indicate that tourists' environmental attitudes are heterogeneous across all four tourism motivations. Specifically, those who are more supportive of limits to growth and who are more concerned about ecocrisis tend to have a higher desire to be close to nature, to learn about nature, and to escape from routine and issues associated with cities. In addition, those whose motivations are oriented to develop skills and abilities or seek to experience new things, environments, and social contact tend to be more supportive of the notion of human over nature. Thus, it can be concluded that environmental attitudes and NBT motivations are closely and positively related. Research limits, theoretical and practical implications, and future research needs of the study are discussed.

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This study examines similarities and differences in environmental values and attitudes between two cultural groups—Chinese in Canada and Anglo-Canadians. The results indicate that Chinese are more supportive of social-altruistic values than are Anglo-Canadians. However, the two groups are not significantly different in biospheric values. Moreover, both groups are significantly different in two of four new environmental paradigm (NEP) subscales— limits to growth and antianthropocentrism—whereas their attitudes toward the other two NEP subscales— eco-crisis and balance-of-nature—are similar. Study results also suggest that biospheric values are closely related to the NEP, whereas social-altruistic values are not. In addition, acculturation does not consistently affect all six subscales, suggesting that Chinese in Canada may have adopted a selective acculturation pattern. Finally, this study's findings also endorse some previous research that proposes that value orientations may be more helpful in understanding environmental concern than sociodemographic variables such as age, education, and income.

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