“…Much of studies and empirical researches on mission statement contents, usually attempt to bind these components to company performance (Pearce and David, 1987;Bart and Baetz, 1998;O'Gorman and Doran, 1999;Analoui and Karami, 2002), especially its financial performance (Williams, 2008;Jung and Pompper, 2014). The industrial or sectorial differentiation of researches on mission statements is pretty various: in case of education (Finley et al, 2001;Kibuuka, 2001;Stemler, et al, 2011;Wilson,et al, 2011;Orozco, 2012;Kosmützky, 2012); electronic industry (Analoui and Karami, 2002); health and pharmaceutics (Bart and Tabone, 1999;Bolon, 2005;Azizi and Hosseinabadi, 2014); banks (Tuhin, 2014); mining (Garg, 2014); of confectionary industry (Marjanova and Fotov, 2014). This paper contributes to above literatures by studying the content of mission statements of MNO in Kyrgyzstan.…”