Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research

Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products

“…First, this article did not take into account cultural differences (e.g., Eastern vs. Western) in the influence of serendipity on the purchase intention of unexpected products. Individual cognition of serendipity varies due to Eastern-Western cultural differences ( Karimova et al, 2020 ), which may lead to different research conclusions. Second, this article mainly studies the internal mechanism of perceived risk as to the intermediary variable in the effect of serendipity on purchase intention.…”

Ethical Dimensions of App Designs: A Case Study of Photo- and Video-Editing Apps

“…The cardinal concept in Confucian ethics is the cultivation of the "gentleman-sage,"-a person who is ren (i.e., has the dispositions of gravity, reticence, modesty, tolerance, trustworthiness, diligence, generosity, and self-restraint)-who would observe the rites (p. 149). Karimova et al (2020) discussed three central aspects of Confucian virtues: ren, yi, and li (commonly translated as benevolence, righteousness, and propriety, respectively), each of which entails one or more virtues (p. 262). Sison et al (2020) discussed five elements in Confucian virtue ethics that define what is moral (de): benevolence (ren), righteousness (yi), propriety (li), wisdom (zhi), and trustworthiness (xin; pp.…”

“…In Western virtue ethics, largely influenced by Aristotelian ethics, virtue refers to the character traits, such as honesty, modesty, kindness, patience, and self-control, that guide individuals to good and moral actions. Virtue ethics , according to Karimova et al (2020), can be defined “as a doctrine of morally right virtues and their practices, and this doctrine is interdependent on influences of historically embedded traditions within specific cultures” (p. 256). Western virtue ethics largely originated in Aristotle's ethical framework, which “starts with a reflection on human life as a whole instead of on some moral acts and focuses on character and virtue instead of on principles and rules” (Yu, 2007, p. i).…”

“…Karimova et al (2020) discussed three central aspects of Confucian virtues: ren , yi , and li (commonly translated as benevolence, righteousness, and propriety, respectively), each of which entails one or more virtues (p. 262). Sison et al (2020) discussed five elements in Confucian virtue ethics that define what is moral ( de ): benevolence ( ren ), righteousness ( yi ), propriety ( li ), wisdom ( zhi ), and trustworthiness ( xin ; pp.…”

Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption

“…Virtue is socially based because it is other-related. Actions are virtuous when they are in accordance with the standards set by the society to maintain and contribute to social wellbeing (e.g., Karimova et al, 2020, Vitell, 2015. However, well-being is also understood physically in terms of verticality because people cannot be upright without some degree of health (Gibbs, 2014).…”