Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption

Integrating fair trade with circular economy: Personality traits, consumer engagement, and ethically-minded behavior

“…The finding of a positive association between extraversion and consumer FT engagement is in line with those of Fraj and Martinez (2006) and Kvasova (2015), which also indicates that people who are active, social, and outgoing are more likely to be involved in socially responsible attitudes and behaviors. The results suggest that extraverts tend to be more confident, passionate, and enthusiastic about socially sensitive issues, such as those relating to FT, which is consistent with the fact that ethical consumers are actively involved in their consumption choices (Basso et al, 2021;Shaw et al, 2006). Our qualitative analysis also highlighted that, as opposed to introverts, extraverts are actively involved in the FT ethos, and because their reach goes beyond their immediate social networks, they can play an active role in raising awareness about FT and CE (Gummerus et al, 2017;Song & Kim, 2018).…”

“…Our qualitative study also stressed that consumers construe FT as a platform to alleviate economic, social, and environmental concerns, which are at the core of the CE concept. In doing so, we extend the dominant research view that overemphasizes consumers' perceptions of FT as mostly responding to the plight of marginalized producers in developing countries (Basso et al, 2021;Doran, 2009Doran, , 2010Doherty et al, 2013;Gillani et al, 2021;Peattie & Samuel, 2021).…”

Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior

“…First, they advance the literature on prosocial consumer behaviors and well-being, taking a broader perspective on such behaviors than the one embraced in most of the extant literature on prosocial consumer behavior, which is largely focused on specific kinds of products, services, and behaviors (Kadic-Maglajlic et al 2019), such as fair-trade products (Andorfer and Liebe 2012;Basso, Bouillé, and Troiville 2021;Ladhari and Tchetgna 2015) or pro-environmental behaviors (e.g., Han and Hyun 2017;Saracevic, Schlegelmilch, and Wu 2022;Soyez 2012).…”

Universidad como ente gestor del comercio justo

“…Luego, se demostró que los consumidores asocian explícitamente los productos de comercio justo con una posición elevada, y que una coincidencia entre los productos de comercio justo y una mayor elevación física da como resultado un comportamiento altruista más elevado. Además, los estudios revelan que una mayor familiaridad con los productos de comercio justo mejora esta representación metafórica y sus efectos posteriores sobre el comportamiento altruista (Basso, Bouillé y Troiville, 2021).…”