Virtual vs. Real Self: Gendered Presentation and Everyday Performance of Virtual Selfhood – A Case Study of Pakistan

Aksar, Iffat Ali; Firdaus, Amira; Pasha, Saadia Anwar

doi:10.1177/01968599221089236

Cited by 5 publications

(4 citation statements)

References 93 publications

(98 reference statements)

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“…As [29] argued, ease of use and subjective norm anticipate technology adoption. For example, a group of individuals with smartphones will likely affect the other people intending to buy the smartphones for their usage [84].…”

Section: Ipma Discussion On Resultsmentioning

confidence: 99%

Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action

Farhi

Jeljeli²,

Zahra

et al. 2023

Int. J. Interact. Mob. Technol.

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Smartphone usage is increasing due to several features and opportunities offered by manufacturers and service providers. Existing literature attributes this increased usage to the availability of virtual assistants, mainly voice assistants, that ensure users' facility and maximum benefit. This research also focused on the factors behind voice assistant usage, particularly in iPhones among users in the United Arab Emirates. Notably, the conceptual framework in this research is supported by the Theory of Reasoned Action. The researchers adopted a cross-sectional design and gathered data from n= 251 respondents. Data analysis through Structural Equation Modelling revealed that, Perceived Ease of Use, Subjective Norms, and Perceived Behavioral Control work as significant factors contributing to iPhone-based voice assistant usage. On the other hand, Expectation Confirmation also works as a significant factor in Siri usage. On the other hand, Satisfaction significantly mediated (p> .022) the users’ Expectation Confirmation leading to Siri usage among the respondents. Further, the Artificial Neural Network Analysis (ANN) revealed an overall accuracy regarding Training at 14.8% and 30.8% concerning Testing. Thus, it is concluded that the devices accompanied by ease of use are preferred due to their distinguished services. In this regard, highlighting voice assistants' help also reflects the importance of technology in our daily lives. Especially mobile computing is playing a significant role in improving our everyday technology experiences.

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Section: Ipma Discussion On Resultsmentioning

confidence: 99%

Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action

Farhi

Jeljeli²,

Zahra

et al. 2023

Int. J. Interact. Mob. Technol.

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“…As shown, all the hypotheses are accepted and the proposed effects of independent variables on the endogenous variables are supported. This research examined the factors affecting Metaverse Experience Browser Acceptance among higher education students (Aksar et al, 2022) in the United Arab Emirates. The primary constructs are adopted from different studies conducted in different settings and scenarios.…”

Section: Outer Model Analysismentioning

confidence: 99%

Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT)

Farhi

2024

J. Infras. Policy. Dev.

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Metaverse technology has various uses in communication, education, entertainment, and other aspects of life. Consequently, it necessitates using some interactive mobile applications to enter the virtual world and gain real-time, face-to-face experiences, particularly among students. This research focused on the factors accelerating metaverse technology acceptance particularly, Metaverse Experience Browser application acceptance among the students under the factors proposed by the unified theory of acceptance and use of technology (UTAUT) model. Notably, lack of studies in metaverse browsers and their prevalence during the post pandemic era, indicates a strong literature gap. The researchers gathered data from n = 384 higher education students from the two cities in the United Arab Emirates and applied Structural Equation modelling (SEM) for data analysis. Results revealed that Performance Expectancy (p < 0.003) and Social Influence (p = 0.000) were significant factors affecting the Behavioral Intention of the students to consider Metaverse Experience Browser as an interactive mobile application. On the other hand, behavioural Intention significantly affects (p = 0.000) Effort Expectancy, which shows how fewer efforts and greater accessibility are associated with one’s behavioural Intention. Besides, the effect of Behavioral Intention (p = 0.000) on Metaverse Experience Browser acceptance also remained validated. Finally, Effort Expectancy (p = 0.000) also indicated its significant effect on the Metaverse Experience Browser. These results indicated that the factors proposed by UTAUT have greater applicability on the Metaverse Experience Browser as they showed their relevance to its acceptance. The present study concludes that the acceptance of Metaverse Experience Browser as an interactive mobile application is a level ahead in improving students’ experiences. Thus, the Metaverse Experience Browser is considered a modified way of creating, sharing, participating, and enjoying the virtual world, indicating its greater usage among students for different purposes, including education and learning.

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“…A quantitative study related the uses of social media to women's psychological well-being and described a positive association (Ali Aksar et al ., 2020). However, a qualitative study concluded that offline culture is replicated in virtual communities and women adopt strategies to hide their online identity to secure themselves from cultural forces (Aksar et al ., 2022).…”

Section: Integration Of Social Media Psychological Well-being and Womenmentioning

confidence: 99%

Examining the impacts of social media on the psychological well-being in a patriarchal culture: a study of women in Pakistan

Aksar

Firdaus

Gong

et al. 2023

OIR

Self Cite

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PurposeThe unstoppable and exponential growth of social media use has given rise to concerns about the consequent effects on users. Among the major concerns are the psychological consequences, which have received considerable academic attention. The current mixed-methods research aims to examine women's social media use and its effects on their psychological well-being in a patriarchal culture, namely Pakistan.Design/methodology/approachThis study employs a mixed-method research methodology. The quantitative section collected data from 240 women and used structural equation modelling to test the proposed hypotheses. Thematic analysis was used to analyse the in-depth interviews with ten women.FindingsThe integration of the findings revealed increased use of social media by women and its beneficial effects (communication and socialisation, escapism and self-presentation), though qualitative findings revealed the cultural implications and obstacles that women face (online anonymity and digital asylum). The study calls attention to women's social media usage patterns and the resulting effects on women's psychological well-being in a low-income country with a patriarchal social structure.Originality/valueMost research remains limited to Western societies and young populations. The situation is somewhat different in developing economies with traditionally preserved cultures compared to Western societies. This study uniquely examines the influence of social media on psychological well-being in a developing country with a special cultural context.

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Virtual vs. Real Self: Gendered Presentation and Everyday Performance of Virtual Selfhood – A Case Study of Pakistan

Cited by 5 publications

References 93 publications

Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action

Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action

Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT)

Examining the impacts of social media on the psychological well-being in a patriarchal culture: a study of women in Pakistan

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