Virtual Goods Markets and Economy in China: A Historic Account

Zhang, Mann

doi:10.23860/mgdr-2016-01-01-07

Cited by 2 publications

(3 citation statements)

References 17 publications

(18 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This research provides various avenues for future research. First, our results provide insights into the Asian market using Korean data, keeping in mind that Asian customers occupy 70% of the total virtual goods market (Zhang, 2016). Research on cultural differences might give practitioners additional implications for social networking sites to expand their market scope (Jackson and Wang, 2013; Lee and Wohn, 2012).…”

Section: Discussionmentioning

confidence: 96%

“…Second, this study focuses on the actual purchase of virtual items driven by social network structures, while most prior studies have identified motivation and purchase intention. We analyzed field data from Cyworld to gain meaningful insights into the Asian virtual goods market (Zhang, 2016). Asia is the primary market for virtual goods sales, a part of the fundamental business model for many game services and SNSs (Balakrishnan and Griffiths, 2018;Hamari et al, 2017bHamari et al, , 2020Lehdonvirta and Castronova, 2014).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The effect of network structure on the purchase of virtual goods on social networking services

Lee

Cha

2021

INTR

View full text Add to dashboard Cite

PurposeThis paper aims to identify the effect of social structure variables on the purchase of virtual goods. Using field data, it also tests whether their effects on a social networking service are dynamic.Design/methodology/approachTo achieve the research objectives, the authors have applied the random effects panel Tobit model with actual time-series corporate data to explain a link between network structure factors and actual behavior on social networking services.FindingsThe authors have found that various network structure variables such as in-degree, in-closeness centrality, out-closeness centrality and clustering coefficients are significant predictors of virtual item sales; while the constraint is marginally significant, out-degree is not significant. Furthermore, these variables are time-varying, and the dynamic model performs better in a model fit than the static one.Practical implicationsThe findings will help social networking service (SNS) operators realize the importance of understanding network structure variables and personal motivations or the behavior of consumers.Originality/valueThis study provides implications in that it uses various and dynamic network structure variables with panel data.

show abstract

Section: Discussionmentioning

confidence: 96%

Section: Introductionmentioning

confidence: 99%

The effect of network structure on the purchase of virtual goods on social networking services

Lee

Cha

2021

INTR

View full text Add to dashboard Cite

show abstract

“…In fact, this dominant logic of consumerism present in the virtual goods market is often at odds with traditional values of non-Western countries. For instance, in China, globalization gave rise to individualism, hedonism, and a growth of virtual markets; however, traditional values of collectivism and government, media, and family constraints persist (Zhang 2016).…”

Section: Market Society and Video Gamesmentioning

confidence: 99%

Gamer Resistance to Marketization of Play

Almaguer¹

2018

MGDR

View full text Add to dashboard Cite

Video games provide an important context to understand the role of markets in a virtual space. Particularly, consumerism has appeared to have transferred from actual reality in the virtual reality in video games. For instance, growth in use of microtransactions by companies enable consumers to exchange real currency for in-game currency. Thus, the distinction between reality and fiction appears to be blurring. This may be problematic given the hegemony of AAA video game developers (Triple-A games are those with very high development and promotion budgets), commonality of neoliberal appeals in video games, and the potential influence that video games can have on the gamer's material world. This article provides an analysis of the connections between video games and a market society and identifies some forms of consumer rejection of the commodification of virtual items in the virtual worlds established by video games. Additionally, the implications of microtransactions on the market in video games along with resistance to commodification of video games are discussed.

show abstract

Virtual Goods Markets and Economy in China: A Historic Account

Cited by 2 publications

References 17 publications

The effect of network structure on the purchase of virtual goods on social networking services

The effect of network structure on the purchase of virtual goods on social networking services

Gamer Resistance to Marketization of Play

Contact Info

Product

Resources

About