Virtual Campus Journey: Personalization vs Customization

Esanov, Bakhtiyor; Dahanayake, Ajantha

doi:10.1007/978-3-030-68476-1_76

Cited by 2 publications

(2 citation statements)

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“…The research [3] introduced the conceptual model of a virtual campus journey. The study [11] presented a survey conducted among the LUT University students and staff to identify the user preferences of a virtual campus journey. A total of 75 responses are collected from this survey involving university staff, students, visitors, parents, and software developers' close collaboration.…”

Section: Concept Structure: Touchpoints and Service Engineering Funda...mentioning

confidence: 99%

“…Home Screen Menu type: 8 out of 14 benchmarked universities have Grid layout interfaces. Grid[16,17] layout organizes rows and columns, which can have proportional or absolute sizes.-Settings: The survey in previous research[11] is conducted among university students and staff and is informed whether a mobile app should accommodate a settings section. Surprisingly 81.34% of respondents agree that every mobile application needs to contain the settings section.…”

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confidence: 99%

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Personalized Virtual Campus Journey Adaptation to User Controlled Experience

Esanov

Dahanayake

2022

Frontiers in Artificial Intelligence and Applications

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Increasingly, educational institutes are migrating into mobile platforms and mobile app technology to communicate, advertise, and dissimilate education-related information to their stakeholders using virtual campus journey mobile apps. Campus journey mobile apps generally provide standardized generic customization to their user base, incorporating a list of favorite touchpoints based on the users’ frequent behaviors. In the literature, personalization, and customization, definitions are mixed-up and inter-changed with no proper separation of these two concepts. In this research, the personalized virtual journey is examined according to the user’s preference. It includes creating and updating the personalized virtual campus journey path as an activity of the user and having it as an integral part of the personalized virtual campus journey application. This research presents the concept structure, design, implementation, and evaluation results of the personalized virtual campus journey mobile app development according to the user’s preferences with the user given the ability to control his or her own virtual journey experience.

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Section: Concept Structure: Touchpoints and Service Engineering Funda...mentioning

confidence: 99%

mentioning

confidence: 99%