Personalized Virtual Campus Journey Adaptation to User Controlled Experience

Abstract

Increasingly, educational institutes are migrating into mobile platforms and mobile app technology to communicate, advertise, and dissimilate education-related information to their stakeholders using virtual campus journey mobile apps. Campus journey mobile apps generally provide standardized generic customization to their user base, incorporating a list of favorite touchpoints based on the users’ frequent behaviors. In the literature, personalization, and customization, definitions are mixed-up and inter-changed with no proper separation of these two concepts. In this research, the personalized virtual journey is examined according to the user’s preference. It includes creating and updating the personalized virtual campus journey path as an activity of the user and having it as an integral part of the personalized virtual campus journey application. This research presents the concept structure, design, implementation, and evaluation results of the personalized virtual campus journey mobile app development according to the user’s preferences with the user given the ability to control his or her own virtual journey experience.