Viral giggles: Internet memes and COVID-19 in Malawi

Abstract

Social media played a crucial role during the COVID-19 pandemic both as a tool for communicating COVID-19-related messages and as a platform for sharing lighter moments during the distressful time. My article focuses on these lighter moments in the form of internet memes. My interest is on internet memes shared by the cyber public in Malawi. I contend that besides the humour, the memes carry insightful commentary on and criticism of society’s reaction to and handling of the pandemic. The memes poke fun at petrified and distressed Malawians, at some politicians who took advantage of the pandemic to further their own interests and how the outbreak widened the gap between the rich and the poor. Some sinophobic memes accused China of infecting the world with virus. My methodological and theoretical approaches are based on netnographic studies and theories of humour (nature and function) respectively.