Village Government Communication Model In Empowering Oil Palm Farmers Study In Seruway District, Aceh Tamiang District

Abstract

Development communication as a branch of communication science has long been used by the world community as a reference in looking at relations and communication between the community and the government. In its classic form, development communication is limited to seeing the relationship between government and society as the object of development. Government communication activities, is an activity that describes the interaction between the community and the government in order to meet their demands and needs.The interaction between the two parties will lead to various communications in their respective ways, which can be formal, or informal and take the form of interpersonal communication, group communication, public communication and mass communication. The concept of development includes the role of communication, especially in designing messages specifically addressed to disadvantaged citizens. For this reason, the role of government development communication is very necessary in raising awareness, generating interest, and willingness to participate in the development process. In empowering oil palm farmers in Seuruway District, Aceh Tamiang Regency, the government needs to pay attention to the communication model used in conveying messages so that the expected effect is in line with expectations. This study tries to understand the communication model of village government development in empowering oil palm farmers. There are two communication models that are very dominant in village government, namely adaptive communication and accommodative communication. Adaptive communication can be seen from the village government's strategy of merging into the identity of residents as communication participants. While accommodative communication is in the form of collective actions of village officials in modifying the way of communicating according to the interests of village residents. Methodologically, this study uses a qualitative approach which will be conducted in the Seuruway District, Aceh Tamiang Regency.