The article is devoted to problems of perspective industries determination, which are capable to activate innovative potential of the region. The perspective aspect of innovational process intensification, the choice of regional development perspective trends, based on its potential capabilities and resources, as well as particular significance of regional innovative development are substantiated in this article; the perspectives of its development in this course are estimated.Keywords: innovative production, innovative policy of the region, innovative force of attraction, regional economics, method for determination, innovative potential, basic trends in development