The 5-year CAMP (Codling Moth [Cydia pomonella] Areawide Management Program) was the first of the areawide programmes initiated by USDA. The goal of this programme was to implement, assess, research and educate the industry about promising new IPM technologies. CAMP was highly successful in fuelling the rapid adoption of a new paradigm in orchard pest management that resulted in significant reductions in fruit injury using nearly 80% less broad-spectrum insecticides. Several factors have contributed to the success of the CAMP programme. These can be grouped into two categories: (i) operational - the availability of several effective and selective tactics for both the key and secondary pests backed by technical support; and (ii) organizational - well-funded, coordinated programmes directly involving growers, researchers, industry leaders and governmental administrators. The lesson learned from the CAMP programme is that pest management is similar to rocket science and requires attention, experience and skill to be effective. Dissemination of knowledge and coordination of actions by individual growers have been shown to improve pest management, and offer tremendous benefits to society. Future efforts should focus on how similar, grower-based organizations can be developed and sustained.