The automatic processing hypothesis holds that very familiar items are processed involuntarily, and two color-naming experiments were designed to test this further. Experiment 1 employed words as written stimuli and focal and nonfocal colors as inks. Supporting the automatic processing hypothesis, neutral words delayed color naming, indicating that their representations were activated involuntarily. There was no interaction of ink type and written item conditions. Experiment 2 employed single letters as written stimuli. Color-name initials delayed color naming when incompatible with the color and facilitated it when compatible, suggesting that, although letters may be processed involuntarily, the way in which they are encoded is influenced by the cognitive context. The data from both experiments were discussed in relation to current interpretations of Stroop effects.Several theorists have suggested that there are two fundamentally different modes of information processing, automatic and nonautomatic (LaBerge & Samuels, 1974;Posner & Snyder, 1975; Schneider & Shiffrin, 1977). They describe automatic processing as developing with practice, occurring involuntarily, and being independent of any limited capacity central mechanism. An example of such automatic processing is reading a word. For the child, reading is initially laborious and slow, and may proceed on a letter-byletter basis. For the adult skilled reader, reading requires little effort, is fast, and can be performed concurrently with other activities, as when one reads a billboard while driving. In reading a word, the automatic processing theorists suggest that an internal memorial representation of the word is automatically activated when the word is presented, and that such a representation contains information about the word's pronunciation, meaning, and association to other concepts.The focus of the present experiments is on the involuntary nature of automatic processing. Experiment 1 examined the involuntary processing of words. Experiment 2 employed single letters. Theories of automatic processing suggest that people have no direct control over automatic processes, that no decision making is involved, and that the processing sequence will run to completion whether or not it This paper was written while the author was at NASA, Ames Research Center, Moffett Field, California, under a National Research Council Research Associateship. I would like to express thanks to Eleanor Rosch, who advised on the experiments and commented on the article, and to Stephen Palmer and Loy Braley, who commented on earlier versions. Requests for reprints should be sent to Joan Regan, Department of Psychology, University of North Carolina, Greensboro, North Carolina 27412.is compatible with the person's intention. Posner and Snyder (1975) have indicated that the Stroop phenomenon is a prime example of automatic processing without intention.The Stroop task requires people to name the color ink in which a word is printed as quickly as they can. This task is difficult to do w...