“…One of the most important reasons for this low consumption is children's low preference for vegetables Nicklaus, Boggio, Chabanet, & Issanchou, 2004). This low preference has been attributed to our innate aversion to bitter tastes (Baxter & Schröder, 1997;Steiner, 1979), and probably also relates to the low energy content of vegetables. Humans are predisposed to learn to like high-energy foods through flavour-nutrient learning (Birch, McPhee, Steinberg, & Sullivan, 1990;Kern, McPhee, Fisher, Johnson, & Birch, 1993), but this is less likely to occur with plain vegetables.…”