Veganism, Identity and the Quest for Authenticity

Greenebaum, Jessica

doi:10.2752/175174412x13190510222101

Cited by 200 publications

(166 citation statements)

References 12 publications

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“…This conceptualization of a "true" or authentic vegan has been noted in previous research, typically with reference to a very similar definition presented by the Vegan Society [3,4,[6][7][8]14,23]. The term "true vegan" is not used throughout the film, but the deployment of this term early on in Vegucated depicts an all-encompassing vegan standard.…”

Section: The Meaning(s) Of Veganism: Divergent Definitionsmentioning

confidence: 99%

“…At the conclusion of this scene, the film shifts back to its health justification; however, the inclusion of these claims indicates a definitive presence of veganism. While previous research notes that health is the primary motivation for some vegans, the animal welfare and environmental concern justifications are typically deemed more centrally aligned with veganism [3,4,8,14,22]. It is possible that these abbreviated justifications were included to appeal to a wider audience.…”

Section: Justifying Veganism: Rationales For Changementioning

confidence: 99%

“…While most vegans may not eliminate all of the processed foods Fulkerson lists, the exclusion of animal products and byproducts, as well as the strict inclusion of plant foods directly reflects literal definitions of the vegan diet [4,6,21,22,34].…”

Section: The Meaning(s) Of Veganism: Divergent Definitionsmentioning

confidence: 99%

“…In recent years, films advocating veganism have been produced and widely distributed through popular streaming platforms such as Netflix (Los Gatos, CA, USA). In conjunction with previous literature on individuals' motivations for adopting a vegan diet and lifestyle [3][4][5], the time is ripe to complement examinations of lived veganism with a careful analysis of vegan-promoting media. This approach can blend prior literature on identity negotiation among vegans and vegetarians with an appreciation for the cultural rhetoric found in vegan-promoting films.…”

Section: Introductionmentioning

confidence: 99%

“…The vegetarian career generally entails one's progression along the vegetarian spectrum through the gradual elimination of animal products, whereby a vegetarian will initially remove beef and poultry, then seafood, followed by the removal of eggs and dairy products [8]. While the adoption of the final diet of veganism is often deemed extreme and difficult [8,18,22], many vegans feel that living vegetarian demonstrates an inconsistency between one's beliefs and behaviors [4,14,18,22,23]. This perspective charges that it is unsatisfactory for an ethical vegetarian to believe in animal welfare while supporting the livestock industry by consuming other animal products and byproducts [19,23].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture

2018

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Veganism has enjoyed increasing popularity and more sustained scholarly attention during the past several years. Using insights from cultural theory, this study conducts a qualitative discourse analysis of two vegan-promoting documentary films: Forks over Knives (2011) and Vegucated (2010). Each of these popular vegan-promoting films renders a different portrait of vegans and advances distinct motivations for the adoption of a vegan lifestyle. Forks over Knives promotes health veganism rooted in scientific arguments about the dietary benefits of veganism. By contrast, Vegucated promotes holistic veganism that, while encompassing personal health benefits, also promotes animal rights advocacy and environmental consciousness. These competing portrayals reveal an important fissure line within veganism, one that may have implications for the growth of this movement. Veganism is a distinctive second-order subculture situated within the broader vegetarian subculture. However, veganism maintains cultural relevance by drawing on quintessentially American discourses of individualism, science, healthy living, and environmental awareness.

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Section: The Meaning(s) Of Veganism: Divergent Definitionsmentioning

confidence: 99%

Section: Justifying Veganism: Rationales For Changementioning

confidence: 99%

Section: The Meaning(s) Of Veganism: Divergent Definitionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture

2018

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Eating Together, Yes, But Without Meat! Social Influences Related to Vegetarianism and Veganism

Lanauze

Sirieix

Dominguez

2021

Evolution of Social Ties Around New Food Practices

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Communication strategies for moral rebels: How to talk about change in order to inspire self‐efficacy in others

Brouwer

Bolderdijk

Cornelissen

et al. 2022

WIREs Climate Change

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Current carbon‐intensive lifestyles are unsustainable and drastic social changes are required to combat climate change. To achieve such change, moral rebels (i.e., individuals who deviate from current behavioral norms based on ethical considerations) may be crucial catalyzers. However, the current literature holds that moral rebels may do more harm than good. By deviating from what most people do, based on a moral concern, moral rebels pose a threat to the moral self‐view of their observers who share but fail to uphold that concern. Those observers may realize that their behavior does not live up to their moral values, and feel morally inadequate as a result. Work on “do‐gooder derogation” demonstrates that rebel‐induced threat can elicit defensive reactance among observers, resulting in the rejection of moral rebels and their behavioral choices. Such findings suggest that advocates for social change should avoid triggering moral threat by, for example, presenting nonmoral justifications for their choices. We challenge this view by arguing that moral threat may be a necessary ingredient to achieve social change precisely because it triggers ethical dissonance. Thus, instead of avoiding moral justifications, it may be more effective to harness that threat. Ethical dissonance may offer the fuel needed for observers to engage in self‐improvement after being exposed to moral rebels, provided that observers feel capable of changing. Whether or not observers feel capable of changing, however, depends on how rebels communicate their moral choices to others—how they talk about change. This article is categorized under: Perceptions, Behaviour and Communication of Climate Change > Behaviour Change and Responses

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Veganism, Identity and the Quest for Authenticity

Cited by 200 publications

References 12 publications

Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture

Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture

Eating Together, Yes, But Without Meat! Social Influences Related to Vegetarianism and Veganism

Communication strategies for moral rebels: How to talk about change in order to inspire self‐efficacy in others

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