Variables determinantes en la disposición al pago por contenidos informativos en Internet: perspectiva de los profesionales

Lazo, Carmen María Marta; Anaya, Ana Segura; Oliván, Natalia Teresa Martínez

doi:10.4185/rlcs-2017-1159

Cited by 11 publications

(2 citation statements)

References 21 publications

(12 reference statements)

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“…The provision of unique and non-replicable news serves as a key differentiator in attracting a specialized readership. Such exclusivity may involve delivering content tailored to a niche market, thereby serving a specific demographic that more effectively aligns with the media outlet's core values (Marta-Lazo et al, 2017). News organizations that prioritize unique and exclusive content have the potential to better segment their audiences and advertisers.…”

Section: The Use Of E-commerce Among Different Types Of Digital Mediamentioning

confidence: 99%

E-Commerce as a Source of Revenue in Spanish Digital News Media

Vara-Miguel,

Sánchez-Blanco,

Negredo-Bruna

et al. 2024

MaC

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This study analyzes e-commerce strategies in Spanish active digital news outlets comprehensively based on a 2021 census. Out of the 2,862 outlets, 11.8% (or 337) incorporated some form of e-commerce, with a higher prevalence observed among legacy media than among digital-native outlets. The study also revealed that e-commerce was more prevalent among outlets with national coverage and specialized subject matters. A detailed examination of 34 high-reach outlets, including 25 legacy and nine digital-native news outlets, found that both types employed on-site sales and affiliate marketing. However, legacy media exclusively engaged in promotional editorial collections, merchandise, tickets, and travel sales. The study highlights that while some outlets are diversifying revenue streams, most still rely primarily on traditional income sources such as advertising and subscriptions. This reliance poses a risk as these conventional streams are becoming less dependable. Furthermore, the increasing move towards market-oriented journalism raises concerns about a shift from the democratic role of news media to a more consumerist model.

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Section: The Use Of E-commerce Among Different Types Of Digital Mediamentioning

confidence: 99%

E-Commerce as a Source of Revenue in Spanish Digital News Media

Vara-Miguel,

Sánchez-Blanco,

Negredo-Bruna

et al. 2024

MaC

View full text Add to dashboard Cite

show abstract

“…Marta-Lazo et al [15] propose that the success of knowledge payment is dependent on its exclusivity, specialization, accessibility, and differentiation. Oh et al [16] examine how the implementation of paywall by a firm influences the pattern and effectiveness of online word-of-mouth in social media, and indicate that a paywall has implications for product and promotion strategies.…”

Section: A Knowledge Payment Platfomrsmentioning

confidence: 99%

Pricing and Subsidy Strategies: The Impacts of Providers’ Ability Gap on Competing Knowledge Payment Platforms

Li,

Guan,

Xie

2023

IEEE Access

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The growth of the knowledge payment market is driven by the emergence of knowledge payment platforms that match providers looking to achieve cognitive surplus through knowledge sharing with consumers looking to acquire high-quality knowledge quickly. Like many digital platforms, expanding consumer market to generate revenue has been a challenge for knowledge payment platforms as well and subsidy strategy is seen as the most important way for the same. In this paper, we focus on the pricing and subsidy strategies of two knowledge payment platforms with providers of different ability to balance the revenue from consumers and subsidies to providers. Specifically, we introduce a duopoly competition model and characterize the technical service fees and subsidies in this model. Further, we respectively analyze the impacts of providers' ability gap on two competing platforms' pricing and subsidy strategies, market shares, as well as profits. We find that as providers' ability gap increases, the platform with high-ability providers adopts strategies of increasing technical service fees and subsidies, while the platform with low-ability providers has to adopt strategies of decreasing technical service fees and subsidies. In addition, compared with low-quality platform, the platform with high-ability providers can occupy a larger share in consumer market. However, influenced by multiple factors, the provider market is relatively complex and the presence of high-quality platform cannot always ensure a larger share of it. Finally, we also find that as the difference in providers' ability of two competing platforms increases, the profit gap between these platforms also widens.INDEX TERMS Knowledge payment platforms, pricing strategies, subsidy strategies, providers' ability gap, duopoly competition.

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Information Quality and Trust: From Traditional Media to Cybermedia

Lazo

Batlle²

2018

Communication: Innovation &Amp; Quality

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Variables determinantes en la disposición al pago por contenidos informativos en Internet: perspectiva de los profesionales

Cited by 11 publications

References 21 publications

E-Commerce as a Source of Revenue in Spanish Digital News Media

E-Commerce as a Source of Revenue in Spanish Digital News Media

Pricing and Subsidy Strategies: The Impacts of Providers’ Ability Gap on Competing Knowledge Payment Platforms

Information Quality and Trust: From Traditional Media to Cybermedia

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