“…Despite data showing increasing social media usage among the general public, many in academia view social media with distrust. Traditionally, peer pressure has discouraged scholars from communicating with the public via news media, as departments may perceive this as diminishing time for research and publications, negatively affecting academic careers, especially for tenure and promotion (Purdy & Walker, 2010; The Royal Society, 2006). Yet, patterns of U.S. scholars interacting with journalists have remained stable over the past three decades and are more frequent than often thought, depending on status, socialization, and intrinsic rewards for the scholar (Dunwoody, Brossard, & Dudo, 2009).…”