Valuing customers for social network services

Joo, Young-Hyuck; Kim, Yunsik; Yang, Suk-Joon

doi:10.1016/j.jbusres.2011.06.030

Cited by 33 publications

(14 citation statements)

References 29 publications

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“…However, according to a survey by research firm Gartner Inc. [1], the phenomenon of social media fatigue (SoMeFat) has already appeared on social networking site users in certain areas, and these users' enthusiasm for social media has diminished. Some users gradually become lurkers, meaning they no longer actively share information with others, and some users have even canceled their social networking site accounts [2]- [4]. This phenomenon indicates that perhaps users are getting tired of the social functions, content or activities provided by social networking sites, and as a consequence, they reduce their usage or frequency of social networking or even simply give up on social networking sites.…”

Section: Introductionmentioning

confidence: 99%

A Study on Personality Traits and Social Media Fatigue-Example of Facebook Users

Lee¹,

Chou²,

Huang³

2014

LNIT

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Social networking has become a very popular use of the Internet. Social networking sites allow people to communicate and interact with each other, and as a result, the number of social networking users has seen rapid growth over the last few years. According to surveys, the phenomenon of social media fatigue (SoMeFat) has already appeared among social networking site users in certain areas, and these users' enthusiasm for social media has diminished. This phenomenon indicates that users are getting tired of social functions, content and activities provided by social networking sites, and are consequently reducing their usage or frequency of social networking, or even simply giving up on social networking sites. Personality traits are composed of a series of individual characteristics, openness to other people and things, interest in conversation, and openness to perceptions. This study examined the relationship between personality traits and social media fatigue. The results showed that the Big Five personality traits influence social media fatigue. Social media platforms, therefore, may adjust the contents and functions of their websites through an understanding of social media users' personality traits, and may increase users' time on social media websites via provision of customized services.

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Section: Introductionmentioning

confidence: 99%

A Study on Personality Traits and Social Media Fatigue-Example of Facebook Users

Lee¹,

Chou²,

Huang³

2014

LNIT

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“…On the other hand, it is also possible to observe that, not only the online business environment is becoming bigger and more complex, but also its customers are also using social networks sites to build social groups where they develop and maintain relationships with others. In what concerns the business issues and applications, this customer adoption of SNS has its origin on the fact that these sites simplify and promote the exchange of products/services feedback and related content, thus affecting business behaviors [26]. As firms customers are embracing SNS as technologies to, not only connect with others, but also to take personal and professional advantages of these tools collaborative and social features, firms are also starting to adopt these technologies [27][28][29].…”

Section: Social Network Sites Adoptionmentioning

confidence: 99%

Social networks sites adoption at firm level: A literature review

Martins

Gonçalves

Pereira

et al. 2014

2014 9th Iberian Conference on Information Systems and Technologies (CISTI)

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The current technological and social Era in which our society lives, provides for the necessary background in order for Social Networks Sites (SNS) to be considered an essential and very relevant tool not only for individual social interaction, but also for firms to perform business activities. By analyzing the existent literature on the SNS adoption at firm level, the authors perceived the existence of a knowledge gap on this topic, thus creating the need for a SNS related literature review.In this paper, we present a systematic literature review on the SNS topic, mainly focusing the efforts towards the adoption of this technology at firm level. Some final considerations on future research are also presented in the final section of the article.

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“…Since this value creation process is generally conducted in an online marketplace in a recent environment, how to understand customer requirements is considered to be vital. Especially, customers' bargaining power is significantly increasing, since customers not only diffuse information by online word-of-mouth [5,6], but also share their impressions through several forms of online media such as social network services (SNS) [6].…”

Section: Introductionmentioning

confidence: 99%

Analyzing Dynamic Change in Customer Requirements: An Approach Using Review-Based Kano Analysis

2018

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Abstract:To seek sustainable product development, understanding customer requirements is critically important where the life cycle of products or services is so fast, and continuous updates should be provided. In particular, how a customer feels for the specific function of the product/service and how their needs have changed is a critical question. According to Kano model dynamics, customer requirements for certain functions change over time, because customers firstly feel attracted to the new service characteristics but come to take them for granted over time. However, previous research on proving this theory has relied on customer surveys and interviews, which are highly time-consuming and expensive. In response, this study suggests customer review-based analysis to investigate Kano model dynamics, because customer reviews can be considered to be excellent sources for reflecting customer needs. This study firstly categorizes customer reviews into two types-positive reviews and supplementation-required reviews-and suggests a five-section framework according to the frequency of each review type. We define characteristics of each section from the perspective of the Kano model. Based on this framework, we analyze the dynamics of customer requirements in the online businesses, for which customer reviews are the main indicator of service quality.

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Valuing customers for social network services

Cited by 33 publications

References 29 publications

A Study on Personality Traits and Social Media Fatigue-Example of Facebook Users

A Study on Personality Traits and Social Media Fatigue-Example of Facebook Users

Social networks sites adoption at firm level: A literature review

Analyzing Dynamic Change in Customer Requirements: An Approach Using Review-Based Kano Analysis

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