Social networks sites adoption at firm level: A literature review

Abstract

The current technological and social Era in which our society lives, provides for the necessary background in order for Social Networks Sites (SNS) to be considered an essential and very relevant tool not only for individual social interaction, but also for firms to perform business activities. By analyzing the existent literature on the SNS adoption at firm level, the authors perceived the existence of a knowledge gap on this topic, thus creating the need for a SNS related literature review.In this paper, we present a systematic literature review on the SNS topic, mainly focusing the efforts towards the adoption of this technology at firm level. Some final considerations on future research are also presented in the final section of the article.

Market orientation and SNS adoption for marketing purposes in hospitality microenterprises

“…This phenomenon has attracted a great deal of attention from both practitioners and academics in many disciplines (Fu, Ju, & Hsu, 2015), engendering a productive line of research (Van Osch & Coursaris, 2014). Most studies have focused on consumer behavior and, more concretely, on their responses to communication and marketing campaigns based on SNS; however, there are few works about the drivers of the adoption of SNS in enterprises (Van Osch & Coursaris, 2014;Martins, Gonçalves, Pereira, Oliveira, & Pérez, 2014). Therefore, this paper intends to analyze the most important variables determining the adoption of SNS as a communication tool by enterprises in the hospitality sector.…”

Are Really Technologies at the Fingers of Teachers? Results from a Higher Education Institution in Portugal

“…Google docs, Prezi, twitter, Wordpress, Blogger), communication (synchronous and asynchronous) (e.g. Messenger, Hangout, Skype, Google+, Facebook (Martins et al, 2014), Whatsapp, Snapchat, Instagram, Linkedin, Viber), share (e.g. YouTube, Dropbox, Slideshare, Onedrive, Google drive), reference management (Mendely, Zotero, EndNote) and others (e.g.…”

Envolvimento dos Utilizadores na definição de Requisitos: o caso da plataforma WEBMAT

“…De acordo com Martins, Gonçalves, Pereira, and Cota (2012), o ritmo da sociedade atual cria a necessidade de implementação de sistemas que suportem iniciativas de aprendizagem à distância baseadas em ambientes de aprendizagem virtuais online.…”

“…As RS representam um tema muito atual, especialmente no que diz respeito à sua adoção, a nível pessoal e organizacional, como Martins et al (2014) argumentam num artigo de revisão de literatura. Com isto em mente, e assumindo a estrutura/análise apresentada por Kane et al (2012), na seção seguinte irá ser apresentada uma análise breve e muito focada sobre as variáveis cujo impacto para o processo de aprendizagem é mais significativo e que devem ser consideradas na criação de atividades de aprendizagem apoiados pelas RS.…”

“…(Martins, Gonçalves, & Cota, 2011). Ao considerarmos os números de adoção das RS com a aceitação da sua natureza social, informal e interativa, surgiu a necessidade de realizarmos um estudo mais intensivo sobre como combinar as RS com atividades de e-learning, e particularmente atividades de avaliação, permitindo assim a conceção de novos modelos de aprendizagem que incorporam tecnologias Web mais interativas, ativas, colaborativas, cooperativas e sociais (Martins, Gonçalves, Oliveira, Pereira, & Cota, 2014).…”