Values of German Media Users

Among their uses, mass media codes of ethics declare the values of groups of media practitioners. This paper uses Schwartz's social psychology typology to identify and compare 216 values stated or implied in 15 codes of ethics for associations of journalists, bloggers, advertising/marketing practitioners, and public relations practitioners. Despite differences in their communication goals, codes generally share many of the same general values types yet often use similar words to describe different values and loyalties.

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The Attractiveness of Magazines as “Open” and “Closed” Texts: Values of Women's Magazines and Their Readers

Mahrt

2012

Mass Communication and Society

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Values of German Media Users

Abstract: media een bijdrage leveren aan het ontstaan van sociale cohesie via het aanbiedenen daarmee bevestigen-van waardepatronen die aanwezig zijn bij een massapubliek.

Cited by 5 publications

References 104 publications

Werte und Normen als Sollensvorstellungen in der Kommunikationswissenschaft

Werte und Normen als Sollensvorstellungen in der Kommunikationswissenschaft

Identifying and Defining Values in Media Codes of Ethics

The Attractiveness of Magazines as “Open” and “Closed” Texts: Values of Women's Magazines and Their Readers

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