Value Network View on Digital Marketplace

Abstract

A digital marketplace is a virtual platform that creates values by managing the interaction between two-sided networks or markets, consumers and producers or suppliers to transact. It provides both sellers and buyers to transact cheaply, quickly and conveniently. Digital marketplaces have created significant impacts and disruptions in many industries all over the world. As digital marketplace firms provide innovative and efficient business models, they may disrupt conventional firms that rely on physical interactions. Equip with virtual communications through digital platforms, digital marketplace firms can grow quickly and pose a serious threat to conventional firms. This chapter discusses network externalities, two-sided markets, and value network theories and how these theories can be applied to view digital marketplace firms in setting their expansion strategies. Some digital marketplace business models and how these models operate will also be discussed.

Digital marketplace for tourism resilience in the pandemic age: voices from budget hotel customers

“…It is important to pay attention that the successful application on tourism gateway should do with committing into the digital online and technology advancements. In the attempts to expand getting well-prepared about the significance of strategic plan, the continued commitment of digital marketplace for tourism market enhancement could enable creating the various features on the range of getting order of certain product like food in online and healthy life services (Almunawar et al , 2021).…”

“…It is important to establish an effective pathway of crisis arrangement with developing the system and emphasising the significance of solving skills amongst organisation members in particular and customers loyalty in general. Through the integration of travel and tourism into the national emergency structures and procedures, several societal issues such as unemployment, poverty, isolation, mental health challenges and also less skills of digital literacy should be addressed in a particular way to strengthen re-inventing the strategy and initiative of tourism enhancement (Almunawar et al , 2021). In this regard, ethical leadership requires the awareness of responsibility commitment underlying the process of decision making towards responding to the tourism management urgency (Huda et al , 2021).…”