Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Goyanes, Manuel

doi:10.5294/pacla.2013.16.3.8

Pacla

2013

DOI: 10.5294/pacla.2013.16.3.8

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Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Manuel Goyanes¹

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Cited by 3 publications

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A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain

Goyanes

Durrenberg

2014

International Journal on Media Management

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This article examines Spanish newspapers' means of digital distribution and their adoption of paid content strategies. To that end, the article employs a quantitative, explorative approach with data collected from 88 Spanish newspapers in November 2012. Using a hierarchical cluster analysis four types of newspapers can be differentiated by their utilization of specific means of digital distribution of content. The four distinct clusters differ in their organizational background and their average net circulation. The results of the article highlight the increasing role of digital kiosks for digital distribution in Spain and indicate a high influence of publishing groups on paid content strategies.

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A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain

Goyanes

Durrenberg

2014

International Journal on Media Management

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Charge for Content and Digital Culture Transformation: Agility as Strategy at El Mundo

Sangil

Pérez-Latre

Goyanes

2022

International Journal on Media Management

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Variables determinantes en la disposición al pago por contenidos informativos en Internet: perspectiva de los profesionales

Lazo

Anaya

Oliván

2017

RLCS

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[EN] Introduction: This article analyses the potential business models that can allow the sustainable survival of news media companies through a content payment system and aims to identify the key variables that can influence consumers' willingness to pay for online content. Methods: The study is based on in-depth interviews with professionals from the fields of communications, digital marketing and news companies, and on the review of scientific literature and reports issued by prominent organisations in the media and communications sector, concerning the commercialisation of online news content. Results: The study has confirmed that it is difficult to achieve the acceptance of a payment model for online content among Internet users, but also that it is possible to develop a model based on variables that determine the willingness of users to pay for online information. Discussion and conclusions: The success of a payment model for news content on the Internet is linked to its added value, which depends of four quality variables: specialisation, differentiation, exclusivity and accessibility.

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Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Cited by 3 publications

References 7 publications

A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain

A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain

Charge for Content and Digital Culture Transformation: Agility as Strategy at El Mundo

Variables determinantes en la disposición al pago por contenidos informativos en Internet: perspectiva de los profesionales

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