Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies

Fenwick, David; Daim, Tuğrul U.; Gerdsri, Nathasit

doi:10.1016/j.techfore.2009.04.005

Cited by 84 publications

(32 citation statements)

References 21 publications

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“…AHP has been applied for ranking technologies in each time period [18]. A modified quality function deployment (QFD) technique has been developed for integrating roadmapping process on mobile communication.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In existing papers, the decisions are made at each layer Product/Service Technology Need-based segmentation [1,5]. Voice of the customer tools, Decision matrices for ranking segments and opportunities [54], 5-force Porter, SWOT, PEST analysis, Value Proposition [18,46] Experience curves, portfolio management tools [3], Perceptual Map, Competitive Feature Matrix [18] Innovation (growth) Matrix [27], Technology Readiness Level [46] QFD as a tool for linking grids are across from market to technology layers [7,27,46] separately. Then the decisions are linked across the layers.…”

Section: Literature Reviewmentioning

confidence: 99%

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Developing a model for integrating decisions in technology roadmapping by fuzzy PROMETHEE

Ghazinoory

Daneshmand-Mehr

Arasti

2014

Journal of Intelligent &Amp; Fuzzy Systems

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Roadmapping, a tool of strategic planning, visualize where and how an organization will be in the future. Visualization of strategic programs assists people in the organization to understand the strategy which is a key for implementing strategy successfully. A generic roadmap is included of three main layers such as; market, product and technology. Decision making in each layer are done separately because of the nature of each layer. Therefore, decisions in roadmapping can be done with different tools. Whiles, decisions in each layer of the roadmap cannot be done without considering the upper or lower layer decisions. In this study we propose Fuzzy PROMETHEE method for integrating decisions in roadmapping. In this method, alternatives are in terms of ordered triple (technology, product, market) which are determined by analyzing each of related layer by considering other layers. Some criteria have been recognized by analyzing the strategies as well. Decisions across the layers of the roadmap are modeled in PROMETHEE approach during the roadmapping process. The input data are in terms of linguistic terms. So, we have considered a revised Fuzzy PROMETHEE method. This paper addresses integrated decision making applicability for wind turbine in roadmapping process as a real case.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Developing a model for integrating decisions in technology roadmapping by fuzzy PROMETHEE

Ghazinoory

Daneshmand-Mehr

Arasti

2014

Journal of Intelligent &Amp; Fuzzy Systems

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“…In this perspective, it is considered a powerful technique for supporting technology strategy and planning [4,5].…”

Section: Technology Roadmapmentioning

confidence: 99%

Technology Planning through Technology Roadmap: Application of Patent Citation Network

Jeong¹,

Yoon²

2011

Journal of the Korea Academia-Industrial cooperation Society

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Technology roadmap is a powerful tool that considers relationships of technology, product and market and referred as a supporting technology strategy and planning. There are numerous studies that have attempted to develop technology roadmap and case studies on specific technology areas. However, a number of studies have been dependant on brainstorming and discussion of expert group, delphi technique as qualitative analysis rather than systemic and quantitative analysis. To overcome the limitation, patent analysis considered as quite quantitative analysis is employed in this paper. Therefore, this paper proposes new technology roadmapping based on patent citation network considering technology life cycle and suggests planning for undeveloped technology but considered as promising. At first, patent data and citation information are collected and patent citation network is developed on the basis of collected patent information. Secondly, we investigate a stage of technology in the life cycle by considering patent application year and the technology life cycle, and duration of technology development is estimated. In addition, subsequent technologies are grouped as nodes of a super-level technology to show the evolution of the technology for the period. Finally, a technology roadmap is drawn by linking these technology nodes in a technology layer and estimating the duration of development time. Based on technology roadmap, technology planning is conducted to identify undeveloped technology through text mining and this paper suggests characteristics of technology that needs to be developed in the future. In order to illustrate the process of the proposed approach, technology for hydrogen storage is selected in this paper. 요 약기술로드맵은 기술, 제품, 시장의 관계를 고려하여 기술전략 및 기획을 지원하는 강력한 도구로서 기술 로 드맵을 개발하거나 실무에 적용시킨 사례 등과 관련된 연구가 다수 수행되었다. 그러나 대부분의 기술로드맵 연구들 은 체계적이고 정량적인 분석보다는 브레인스토밍, 전문가 그룹 활용, 델파이 등과 같은 정성적인 방법에 의존하고 있다. 이러한 한계를 극복하기 위해, 본 연구에서는 대표적인 정량적 분석인 특허분석을 활용하였다. 따라서 본 연구 의 목적은 기술수명주기를 고려한 특허인용네트워크를 개발하여 기술로드맵 작성에 적용하고, 이를 통해 유망한 미 개발 기술을 기획하는 것이다. 이를 위하여, 우선 특허데이터와 인용정보가 수집되고 이를 바탕으로 특허인용 네트워 크가 작성된다. 둘째, 기술수명주기 및 특허출원연도를 고려하여 수명주기에서의 위치를 분석하고, 향후 기술개발기 간이 추정된다. 기술진화를 보여주기 위해 하위 세부기술들은 그룹핑되어 상위기술을 설명하고 이는 기술로드맵에 포함되는 노드로서 지칭된다. 마지막으로 기술 층의 각 기술 노드들을 연결 짓고 개발기간을 추정하여 기술로드맵을 작성한다. 이 기술로드맵을 바탕으로 기술기획을 수행하기 위해 텍스트 마이닝을 적용하여 미개발 기술을 제시하고, 향후 개발될 필요가 있는 기술의 특성을 제안한다. 본 연구는 수소저장 기술을 선정하여 앞에서 제시된 방법과 과정 을 설명하였다.

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“…Roadmaps are often used to link technologies to strategic goals and future market opportunities (Fenwick et al, 2009;Probert et al, 2003). In this way, TRM can serve to help principal investigators plan their activities as boundary spanners (Mangematin et al, 2014), helping to design pathways to market opportunities.…”

Section: Introductionmentioning

confidence: 99%

“…Zurcher and Kostoff (1997) applied TRM to the development of fuel-efficient non-polluting cars. Recent applications include sustainable information technology (Harmon et al, 2012), services, devices and technologies for Smart Cities development (Lee et al, 2011), e-business adoption (Chang, 2010) and Internet security technology (Fenwick et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

Translating Smart Kitchen technologies from the lab to the home

Hefley¹,

Rosenbaum²,

Kiniry³

et al. 2016

Academic Entrepreneurship

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Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies

Cited by 84 publications

References 21 publications

Developing a model for integrating decisions in technology roadmapping by fuzzy PROMETHEE

Developing a model for integrating decisions in technology roadmapping by fuzzy PROMETHEE

Technology Planning through Technology Roadmap: Application of Patent Citation Network

Translating Smart Kitchen technologies from the lab to the home

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