Abstract:Business environment is becoming unpredictable, uncertain and volatile necessitating adaptability in businesses to survive, sustain and remain competitive. One such strategic vision & design for small businesses is digital connect with market,support to entrepreneurship and exploring alternative financing –mix. The paper explores the potentials of digital platforms to connectwith customers and entrepreneurship & financial support for sustaining and developing small scale businesses in UT of J&K. Pr… Show more
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