Value co-production: intellectual origins and implications for practice and research

Ramírez, Rafael

doi:10.1002/(sici)1097-0266(199901)20:1<49::aid-smj20>3.3.co;2-u

Cited by 247 publications

(355 citation statements)

References 8 publications

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“…we will use bibliometric coupling (Vogel and Güttel, 2013) to uncover the common theoretical roots of the co-creation theory (e.g. Ramirez, 1999);…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Theory of value co-creation: a systematic literature review

Galvagno

Dalli

2014

Managing Service Quality

637

462

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its main objectives are: to identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and to highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field's core. Design/methodology/approach -The paper relies on bibliometric data: co-citation techniques were employed to select, analyze, and interpret citation patterns within the co-creation literature. Findings -The paper identified two main clusters, as well as specific research streams and common themes, representing scholarly journals' publications on co-creation over the past years. These research streams and themes apply three different theoretical perspectives: service science, innovation and technology management, and marketing and consumer research. Data from the most recent publications has been used to verify if and how the original streams and themes are reflected in the contemporary debate. Research limitations/implications -Inevitably, the findings of the analysis have limitations related to the research design, the databases, and the applied bibliometric methods. Practical implications -From a practical perspective, the research impacts on theory building, management decision making, and teaching. Originality/value -This study depicts the remarkable development of the literature on co-creation and shows the latent structure underlying its different research streams. To the best knowledge, this study is the first to determine co-citation frequencies from both the SSCI and Scopus databases.

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“…we will use bibliometric coupling (Vogel and Güttel, 2013) to uncover the common theoretical roots of the co-creation theory (e.g. Ramirez, 1999);…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Theory of value co-creation: a systematic literature review

Galvagno

Dalli

2014

Managing Service Quality

637

462

View full text Add to dashboard Cite

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“…Many service propositions are combinations of service elements (and sometimes goods elements as well) of different services providers that together fulfil a service need (Ramirez, 1999). This corresponds with one of the key characteristics of service innovation, i.e.…”

Section: (D) Co-producing and Orchestratingmentioning

confidence: 99%

Capabilities for managing service innovation: towards a conceptual framework

Hertog¹,

Aa²,

Jong³

2010

Journal of Service Management

530

444

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to identify and reflect on a set of dynamic capabilities for managing service innovation and applies a dynamic capabilities view (DCV) of firms for managing service innovation. Design/methodology/approach -This theoretical paper offers a conceptual framework for managing service innovation by proposing six dynamic service innovation capabilities. This framework builds on and is integrated with a model of service innovation that covers the possible dimensions where service innovation can take place. On this basis, avenues for future research into managing service innovation are identified and managerial implications discussed. Findings -The six dynamic service innovation capabilities identified are: signalling user needs and technological options; conceptualising; (un-)bundling; co-producing and orchestrating; scaling and stretching; and learning and adapting. It is hypothesized that successful service innovators, which may include manufacturing firms developing into providers of service solutions, outperform their competitors in at least some of these capabilities.Research limitations/implications -The six dynamic service innovation capabilities identified in this theoretical paper, their mutual links as well as links with dimensions of service innovation need to be tested further. Further refinement is required in order to be able to discriminate between various industries, sizes and types of firms. Practical implications -Those involved in managing service innovation are offered a framework for systematically assessing dynamic service innovation capabilities. Originality/value -The main contribution of this paper is that it links a service (innovation) perspective to a DCV of the firm by proposing a set of six dynamic service innovation capabilities.

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“…In this sense, value co-creation is synchronic and interactive in nature, with offerings being the units of analysis [61]. Offerings contain a mix of tangible and intangible elements, such as product, service, and information, that the sellers offer to their clients to enable them to help themselves in ways that fulfill their expectations [52,65].…”

Section: Information Quality and Service Convenience As Drivers Of Comentioning

confidence: 99%

“…The goal is to better understand the aspects of physical and virtual retail channels that can be integrated to create value for consumers, because value creation is central to understanding the dynamics of the service system [81]. Rooted in the S-D logic perspective of marketing, the study draws on the theoretical foundations of value co-production and the customer contact model to advance a value co-creation model for hybrid commerce consumers [12,61]. A set of hybrid process met- rics was developed to assess how consumers can derive value arising from the integration of retail processes, and a nomological model was empirically tested to elucidate the relationships between integrated processes, value drivers, and consumer value.…”

mentioning

confidence: 99%

Consumer Value Co-creation in a Hybrid Commerce Service-Delivery System

Teo

2010

International Journal of Electronic Commerce

131

156

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retailing firms operating in a hypercompetitive environment are increasingly leveraging a hybrid commerce strategy to reach their customers through both physical and virtual channels. this study seeks to better understand the aspects of physical and virtual retail channels that can be integrated to create value for consumers. the role of consumers in co-creating value is examined in a hybrid commerce service-delivery system. the study draws on the theoretical foundations of value co-production as well as the customer contact model to develop a set of hybrid process metrics. A structural model is then advanced to examine the relationships between these processes and consumer value. survey data from 300 consumers assessing hybrid commerce stores were used to empirically test this value co-creation model. results demonstrate that the integration of promotion information, product and pricing information, and transaction information enhances information quality, while the integration of information access, order fulfillment, and customer service increases service convenience. Overall, the metrics developed and the structural model results offer a better understanding of the design of an effective value-creating hybrid commerce service-delivery system.

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Value co-production: intellectual origins and implications for practice and research

Cited by 247 publications

References 8 publications

Theory of value co-creation: a systematic literature review

Theory of value co-creation: a systematic literature review

Capabilities for managing service innovation: towards a conceptual framework

Consumer Value Co-creation in a Hybrid Commerce Service-Delivery System

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