Value Analysis as an Integral Part of New Product Development

Leber, Marjan; Bastič, Majda; Mavrič, Marko; Ivanišević, Andrea

doi:10.1016/j.proeng.2014.02.207

Cited by 16 publications

(11 citation statements)

References 3 publications

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“…This method can be used to obtain the consumer utilities for various aspects of multiple attributes stimuli on existing or new products [10]. CA is widely applicable method, especially in marketing research in order to measure the utility that a consumer associates with a new product concept [11,12,13]. The additive conjoint model is shown in Equation ( 1)…”

Section: Methodsmentioning

confidence: 99%

Investigating Some Classification Methods To Evaluate Efficiency Results: A Case Study By Using Conjoint Analysis

Nazman¹,

Olmuş²,

Erbaş³

2018

Journal of Polytechnic

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A new product development is an important step of competitive advantage for producers. There are several issues to be considered during developing a new product from the point of view of both customers and producers. Costumer preferences require a great deal of consideration in order to able to address consumer needs in marketing. Conjoint Analysis (CA) is often preferred to reveal utility of the new product by means of customer preferences order on a certain type of product or service which is widely used to reveal how people value different attributes on a new product concept. On the other hand, Data Envelopment Analysis (DEA) can be used to determine efficient product concepts considering both utility and development expenses of the products. In this study, CA was applied with the aim of determining utilities of new car concepts. Then, DEA was used to reveal efficient and inefficient car concepts on a real data set. Finally, most commonly used classification methods Linear Discriminant Analysis (LDA), binary Logistic Regression (LR) and Artificial Neural Networks (ANN) were compared to validate the results of DEA in terms of accuracy.

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Section: Methodsmentioning

confidence: 99%

Investigating Some Classification Methods To Evaluate Efficiency Results: A Case Study By Using Conjoint Analysis

Nazman¹,

Olmuş²,

Erbaş³

2018

Journal of Polytechnic

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“…Seeing the success of manufacturing industries in implementing Value Engineering, other industries than starts following the method, such as in service industry, construction and even agriculture. As mentioned above, Value Engineering has been implemented by multiple industries (Sharma, et al, 2012); (Ismail et al, 2010); (Atabay, 2013 ;Ahmed, 2013), (Apurva, 2013 ;Chavan, 2013) ; (Tom and Gowrisankar, 2015 ;Rad and Yamini, 2016 ;Harini et al, 2018), (Sharma et al, 2012;Sharma and Kumar, 2017 ;Maksud and Yusof, 2013 ;Leber and Majda, 2013 ;Chougule and Kallurkar, 2012).…”

Section: Innovation and Business Ecosystem Developmentmentioning

confidence: 99%

Policy Recommendation for Food Security in Indonesia: Fish and Sea Cucumber Protein Hydrolysates Innovation Based

Santoso¹,

Nusraningrum²,

Hadibrata³

et al. 2021

EJBM

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The development of Fish and Sea Cucumber Protein Hydrolysates (HSPH) is very important in fulfilling the needs of nutrition to boost immunity and prevent malnutrition. The technology to produce HSPH has been classified in Technology Readiness Level (TRL) 9 or equivalent with Innovation Readiness Level (IRL) 3 which is able to provide added value for the product, technology management, thus it is ready for commercialization. The development of HSPH is suggested to conduct through strategic cooperation with cooperatives and multistakeholders including government agencies and private companies. The objective of this paper is to put a comprehensive policy recommendation to provide adequate nutritional food from marine product diversification as an alternative option in managing and combating food security challenges in the longer-term.

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“…In order to survive the global competitive market conditions of the 21st century with rapidly changing consumer demands, accelerating technological advances and ultimately shortened product life-cycles, companies are urged to introduce high-quality products with reduced prices fast and effectively [1][2][3][4][5]. This can only be achieved by being innovation-oriented [6] at all levels and across all functions in a company [5], especially while designing and introducing new products to the market [4].…”

mentioning

confidence: 99%

“…This can only be achieved by being innovation-oriented [6] at all levels and across all functions in a company [5], especially while designing and introducing new products to the market [4]. Consequently, companies started placing emphasis on NPD (new product development) to increase their profitability and gain competitive advantage in the current business environment [2,4,7,8].…”

mentioning

confidence: 99%

“…As much as these issues gain companies' competitive advantage, they also complicate the inherently complex NPD process due to its multi-functional and multi-stakeholder nature [3,[9][10][11]. The other critical concepts that have been attracting researchers, which also may provide solutions to the above-stated complexities, are risk management [13,14], value analysis [5], and collaboration (i.e., the integration of customers and suppliers as business partners in NPD) [2,4,6,8].…”

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confidence: 99%

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A Proposed New Product Development Process for Floor Coverings and Assessment of Its Applicability

Arıoğlu¹,

Akan²,

Cengiz³

et al. 2015

JCEA

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Nowadays, the rapid changes in the marketing environment of construction products accelerate the shortening tendency of product life cycles which in return put pressure on companies to produce successful new products and adopt innovative strategies to survive and expand in the fast competitive environment. The success of the new construction products calls for a high-quality and well-managed product development process. Thus, this study aims at defining the basic steps of a NPD (new product development) process designed for floor coverings and evaluating its applicability. To this end, the product development methods of the leading companies in the construction sector in Turkey have been analyzed. Also, a questionnaire has been conducted to determine which of the steps of the proposed methodology are currently being realized and which are not or cannot be implemented. Finally, based on this information, certain suggestions have been made as to what can be done to enhance the NPD processes of the companies' subject to evaluation.

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Value Analysis as an Integral Part of New Product Development

Cited by 16 publications

References 3 publications

Investigating Some Classification Methods To Evaluate Efficiency Results: A Case Study By Using Conjoint Analysis

Investigating Some Classification Methods To Evaluate Efficiency Results: A Case Study By Using Conjoint Analysis

Policy Recommendation for Food Security in Indonesia: Fish and Sea Cucumber Protein Hydrolysates Innovation Based

A Proposed New Product Development Process for Floor Coverings and Assessment of Its Applicability

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