Abstract:Purpose: The values can be different according to the sociodemographic profile and motivate rural managers' behavior. The study aims to survey and compare organizational values with rural property managers' demographic data in this context.Design/methodology/approach: This is a census of rural soy properties in a cooperative system in the western region of Santa Catarina. For the survey, the study had self-completed questionnaires on values and demographic data. The results were analyzed using descriptive stat… Show more
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